WHEN TO USE SEO AND PPC FOR YOUR BRAND?

Search Engine Optimization and Pay-per-click have a lot of importance in the world of online marketing. Organizations who have now realized the value of both are making a shift to digital world and getting their brand seen, heard and followed.

Digital advertising ensures that your brand has a strong presence on social media and you stay connected to your target audience every time.   However, even after doing all this, digital marketing is still incomplete with SEO and PPC services.

SEO company and PPC management companies in India are making a huge difference in branding for their clients. Efficient utilization of these can take your brand on a level that is above the rest.

SEO usually refers to a variation of techniques wherein you brand is ensured to stay on top of the first page of search engine.

It is important for B2C as well as B2B sectors and statistics show that 80% of target audience for any brand comes from search engines and digital marketing. A very simple reason for this is that every person is hooked to his/her Smartphone or tablet almost time and stay online 24x7. Digital media has become the cheapest and most effective medium of all. It ensures specific targeting, timely dissemination of information, easy check on results and controlled marketing.

So, when should you really think of doing SEO for your brand?

-          When you need consistent results and a long-term communication with your target audience

-          When your budget is less and you want more out of it

-          When your interaction with your audience is on a daily, weekly or monthly basis

-          When you want to create a significant value for your website

-          When you want your website to rank high on search engines

Although, SEO does not come easy, it involves time, money and a lot of patience. If you have it all, then go ahead and get your brand where you aspire it to be.

SEO cannot work alone in vacuum, it requires effective PPC management otherwise it may not give the desired results.

 

So, when should you use PPC for your brand?

Pay-per-click as the name suggests is a method of online marketing that lets your audience visit your website through click advertisement. It works the other way around, here, you bid for a position in the sponsored ads results section when people type a keyword related to your brand.  So you actually pay per click that every user makes on the sponsored advertisement.

-          Use it for immediate results

-          When you want to attract a specific target audience

-          When you are promoting a time-specific offer that can be marketed on other’s website

-          When you want to dominate search engine page

So get going with your brand and take it on a high!