HOW TO MANAGE YOUR BLOG

Managing a blog is not as difficult as you think but if not done efficiently, it may not yield you benefits.

For first time bloggers, SEO, PPC and Google Ad-words is not something they are easily familiar with. Hence, in this blog, we will talk about how to efficiently manage and continually keep a tab on your social media and internet blogs.

Once you blog becomes bigger and carries a larger follower base, content writing turns into content planning and content marketing. Large blogs involve a bigger team of writers who work together along with other technical people. There are various stages through which blogs go scrutinizing and researching on each one, otherwise a same blog can be repeated twice.  Typically, a writer has a set style of writing and thus, a set of writers can create an interesting variation in the style and tonality of speech.

So, let’s begin with our set of tips for you to manage your large blogs.

CONTENT STRATEGY

Content for your large blogs should always have a thoughtful strategy behind otherwise it may fall apart. If you have a growing audience, you should certainly consider content planning as an important tool, wherein you can strategize your content as per your audience’s likes and dislikes. Although, if it’s a personal blog, then things might become a lot easier.

FREQUENCY OF BLOGS

In order to keep your audiences connected, you should have regular blogs going on. The frequency should be measured and strategically planned. It can be weekly, monthly, twice a week, daily etc. Never leave your readers desperately wanting for more and not being able to give them what they want in the end. Try to maintain a definite frequency where readers can also appreciate your reliable schedule.

VARIATION

Maintaining a blog is important but more important is to create a good blog platter for your readers. Readers like variety and they should be loaded with it off and on. If you write on a same topic, then try to mix it up with other topics at places where possible. Use Infographics, videos, Facebook links or Youtube links to keep your blog alive and happening.

SEARCH ENGINE OPTIMIZATION

Once your blog has become bigger and attracts a large set of readers you must consider get it optimized with the search engines, such as Google, Yahoo, Bing etc. by adding certain popular keyword sin your blog and making it rank higher and better than other blogs.

PPC (PAY PER CLICK)

These add an additional value to your blog. You can get people attracted to your blog through Pay per click advertisements in other related websites. If they like your blog, they will certainly subscribe and follow. PPC makes converts strangers in to leads and later into target customers.

OTHER TIPS

You can use a style guide for your blog and keep a tab on news, events and other related information to be used in your blogs.

KAAVIN DIGITAL

Kaavin Digital is a full-service Digital media agency based in New Delhi offering all digital services for your brand. We are dedicated to building digital strategy from scratch, planning and finally executing providing all services such as SEO service, PPC, SMO, Content Marketing, Email marketing etc.

Visit www.kaavindigital.com to know more.

Source: http://kaavindigital.blogspot.in/2016/03/how-to-manage-your-blog.html