TAKE NEW PPC RESOLUTIONS THIS NEW YEAR

In the race of efficient PPC management, many times we make mistakes that we cannot undo. Moreover, many times we have also overlooked the minor aspects of pay-per-click approach that otherwise hold much importance.  However, that is okay, as long as we are there to help you out, you can simply sit back, relax and focus on your business while we can take over your PPC issues.  There are few very common mistakes that you might have done last year and do not want to repeat. Some are below:

Common mistakes in PPC

- Using Short Keywords: It is important to focus on ‘long tail keywords’ and ones that match searched keyword list closely.  Keep as many variations as possible and create best possible combinations that help you rank high.

- Avoiding Geo-targeting: The more local the better, always mention your state in the pay-per-click advertisements so that people directly land on to your website. You will surely get a higher click rate by making it local and targeted.

- Disappointing Landing Page: Your PPC advertisement should have a direct relevance with the landing page. It should be attractive, engaging and useful enough for the viewer to see and click further. The landing page should not land the viewer somewhere else but take him to where he intends.

-  Ignoring discounts and deals: A seasonal discount with limited time works wonders and compels the viewer to check the deal. 

- Insufficient Tracking: You should be able to track every possible visit to your PPC advertisement and this can be done by integrating your PPC ad to the website analytics software. But remember to never mistake CTR(click through rate) with conversion rate.

- Ignoring keywords in PPC ad:

Follow a simple rule of using main keywords in your PPC ad copy.

As a PPC management company in Delhi, Kaavin Communications will take you around some of the new resolutions and solutions that will have a greater impact on your PPC campaign.

The New PPC Resolutions

-          Attract New Customers

 Not just simple text advertisements focus on something that is uncommon and easily noticeable. Many advertisers are now coming up with brand new ideas on communicating their brand message. Video advertisements are in, they are engaging and definitely worth clicking. This is also the main reason why Facebook is swiftly moving from still ads to motion ads just like Youtube. They create a sense of curiosity, which engages the viewer for more than just a few seconds.

 -          Always Stay in Touch of Your Customers

Be it any form of business, a live chat with the representative always makes the customer satisfied and happy. This should be made as a regular practice to have ‘live chat’ option on your landing page. When a customer is in the middle of making a decision regarding considering your brand, product purchase or service, the customer needs your support at that time.

 -          Try Something Unique in 2016

 Think out of the box, as the PPC idea box becomes full. If you ponder over and rather research well on the customer’s journey from start to end you will be able to chalk out their purchase behavior and mapping techniques along the way.  Think of better ways to create your clickers into conversions.

 For any of your pay-per-click campaign management services, do contact us.