Articles

Importance of a Good Exhibition Stand Design

by Neha Sah Digital Marketing Manager at Sconce Global

Getting noticed at an exhibition is as difficult as to look for a needle in the haystack. With a hundred top-notch companies with brilliant marketing campaigns as your competitors at the fairground, you will need to up your game a couple of notches in order to be the star of the show.

The first thing visitors notice is the design of your exhibition booth and then comes to your exhibition graphics and other things. An aesthetic booth design can easily make your brand stand out in the pool of exhibitors; it does not only attract the crowd but it will also help you accomplish many other things that you will be thankful for in the long run. The attention span of an average consumer is extremely limited, in this short window you not only need to get noticed by your target audience but also need to convey a message, however small but a powerful one. A message that is associated with your brand image and is subconsciously imprinted your marketing objective into the visitor’s mind.

Investing in a booth design that is unique and attractive is not enough; it needs to be symbolic of your brand image and also subtly yet strongly reflect your marketing campaign. Your exhibition booth design must look like an extension of your brand image. It needs to embrace your brand personality and core brand values. If your brand caters to the upper-middle class and higher class then your exhibition presentation and stall design must reflect that.

For example, a brand manufacturing luxury, high-end automobiles will never need a small or medium-sized booth will average decor. The brand will always invest in a larger booth and high-class stand design. There is a reason that brands and companies, that have the resources, opt for the best exhibition stall designer in the industry. Impressing your target audience at the exhibition simply doesn’t suffice anymore, you need to create such an impact with your exhibition stand that your visitor or even a passerby remembers your stand and associates it with your brand even after exiting the fairground.

An exhibition stand is incomplete without its graphics. Undermining the importance of good graphics can be a cares-less move. So select graphics that go well with your exhibition stall, after all, you want to present a coherent picture to your visitor. Your exhibition graphics will help to highlight and emphasize your key marketing message, in the process indenting your consumer’s subconscious with your brand image and marketing message.

At the end of the day, your exhibition stands are more than just a booth to showcase your product. It helps to increase brand visibility, makes your brand look credible and acts as a platform to bridge the gap between you and your consumer. Sconce global is a well-known exhibition booth Design Company in india and we have 20+ years of experience not only in exhibition set design but also in tv studio set design and interior set design.

About Neha Sah Senior     Digital Marketing Manager at Sconce Global

248 connections, 5 recommendations, 700 honor points.
Joined APSense since, July 15th, 2019, From Delhi, India.

Created on Jul 22nd 2019 06:33. Viewed 189 times.

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