Articles

How to Make an Exclusive Exhibition Display Stand?

by Vivek Dubey Digital Marketing
Installation of an exhibition stand at a popular trade fair to promote your brand in the market is a very challenging task. As a matter of fact, several businessmen, marketing executives, and organizations develop interesting exhibition stands to spread a word about their business. Hence, it is important to be familiar with the latest trends of the industry and identify certain creative elements to make your exhibition display stand center of attraction at trade fair or an exhibition. On a practical note, a stunning and effective exhibition stand helps you in improving lead generation, raising brand awareness, launching new products or services and connecting with new as well as existing clients.

Here are some of the essential creative elements to be highlighted in exhibition display stand:

1. Build brand identity:

It is crucial to build your brand identity because your exhibit display stand represents your brand image in the market. Use your logo, effectual graphics, brand colors, tagline, consistent, effective structural stand layout, so that the visitors can easily relate with your exhibition display stand at the trade fair.

2. Develop trade show strategy:

A clear trade show strategy helps in achieving your goals. In order to develop a trade show strategy, you must make a list of all events and exhibitions which you are planning to participate in. This will help you in finalizing your exhibition display stand setup according to the floor space that you will get at every exhibition or event. There are 3 types of exhibition stand setups:

● Bespoke custom exhibit stand

● Lightweight portable display stand

● Modular exhibit display stand

3. Focus on graphics layout:

Use high quality, stunning images and bold graphics which represent your brand to make a long-lasting impression on the visitors. Effective graphics and images help in driving more people towards your exhibit display stand. The impressive exhibition stands will in turn, increase their curiosity to enquire more about your latest services and products.

4. Use videos and animation:

Display Informative slideshows, fun projections, and bespoke videos on screens help you in capturing the attention of visitors. Interesting videos, animations and interactive exhibition display stand lends an amazing impact on your brand promotion.

5. Integrate social media:

The continuous use of social media in your exhibition display stand helps you to enhance the marketing results of your products and services. The level of competition on social media platforms is increasing day by day, thus, you have to develop a proper hashtag strategy and use it that will make the visitors stop at your exhibition display stand at the trade fair.

Developing an effective exhibition display stand is considerably a difficult task as it requires a big investment in terms of money and time. The exhibition display stand needs to be properly and smartly designed while focusing on its presentation, professional appeal and informative segment. When you finally decide the suitable size and design of exhibition stand for your brand, the next thing is to think about graphics, colors, logo, high-quality images, lights and structural stand layout. If you wish to reach out to your target audience and gain brand attention in the market, then, you need expert guidance from a professional exhibition stand contractor.


Articles Source : https://www.sooperarticles.com/business-articles/advertising-articles/how-make-exclusive-exhibition-display-stand-1777472.html


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About Vivek Dubey Junior   Digital Marketing

1 connections, 0 recommendations, 14 honor points.
Joined APSense since, May 1st, 2020, From Gurgaon, India.

Created on Jun 13th 2020 05:36. Viewed 302 times.

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