Articles

What makes Amar Ujala a Preferred Newspaper for Releasing Ads?

by Manoj L. Executive Director

Why should advertisers at all think of releasing Amar Ujala advertisements when the market is filled with other options?

 

Hindi is a significant language that dominates the nation. The language holds a very special place in our hearts and the nation also consists of a majority of newspaper readers who converse in Hindi. Hence, releasing newspaper Ads in a Hindi publication plays a vital role in creating a better engagement with the readers.

 

To start with, Amar Ujala was established in the year 1948 in Agra. Working as the voice of the commoners, the publication has always made sure to hold up the truth to society through their fearless and flawless journalism skills. Owing to such factors, Amar Ujala qualifies as India's 3rd largest Hindi daily with an extensive circulation of 27.07 lakh copies daily (as per ABC July-December 2018). Also, it enjoys a humongous readership base of 4.76 crore readers (Source: IRS 2019 Q1, TR). Not just that, the publication has 20 editions, in 7 states and 1 union territory covering 179 districts. Its circulation covers the base of Uttarakhand, Himachal Pradesh, Jammu, Haryana, Chandigarh, Punjab, Delhi NCR, and Uttar Pradesh.

 

The Growth Story of the Newspaper in the Market

  • Lucknow City- 1,96,184 copies
  • Agra City- 90,108 copies (including variant 10,610)
  • Allahabad City- 1,02,096 copies (including variant 46,119)
  • Bareilly City- 62,935 copies (including variant 3928)
  • Moradabad City- 50,370 copies
  • Uttarakhand- Dehradun 1,64,843 copies & Nainital 97,917 copies.

 

We suppose you can probably fathom the popularity of the newspaper from the given numbers. Furthermore, the publication covers news catering to multiple genres like fashion, food, Indian politics, Indian and global financial news, entertainment, lifestyle and likes.

 

What are the Supplements of Amar Ujala? 

  • Manoranjan- A 4-page weekly share of entertainment that comes out every Sunday across all the editions
  • Rupayan- A 16-page weekly magazine published every Friday. The supplement provides women-centric content including stories on food, fashion, beauty, home and interiors across all 19 editions
  • Udaan- A 16-page weekly magazine catering to education and career opportunities, published every Wednesday across all editions
  • Zindagi Live- A Bollywood special supplement.

 

Hence, such factors and presence of supplements further attract the advertisers to release advertisement in Amar Ujala. It is also the number 1 newspaper in Uttar Pradesh.

 

Do you want to Receive the Best Newspaper Advertising Rate for Amar Ujala?

 

Tap on Bookadsnow- an Ad agency in Kolkata who will provide you with the best newspaper Ad rates in the market. They will negotiate with Amar Ujala on your behalf and fix the best price without compromising on the work quality. Other than that, the agency is defined by features like-

 

  • A long 30+ years of experience
  • INS accredited
  • Consists of expert in-house media professionals
  • Provides readymade Ad templates
  • Provides best Ad placements to accelerate the viewership
  • Flexible enough to accept an Ad booking at the eleventh hour
  • Helps in wrapping up the whole process of booking Ads within a few simple steps

 

Hence, to receive the best results out of your Amar Ujala advertisement, tap on an efficient Ad agency like Bookadsnow.


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About Manoj L. Advanced   Executive Director

79 connections, 3 recommendations, 253 honor points.
Joined APSense since, March 14th, 2018, From Kolkata, India.

Created on Sep 30th 2019 04:56. Viewed 439 times.

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