Get Expert Advice For Publishing Display Advertisements in Newspaperby Manoj L. Executive Director
You might think that over the years and with the emergence of social media and online advertising, newspapers seem to have lost relevance in the 21st century. Yet you’d be surprised to know that more than 2.5 billion of the world’s adult population read the tangible newspaper regularly. This means that the traditional newspaper is still in demand and your display advertisements are bound to get noticed.
Newspaper advertisements have a mass reach and great impact - making the most popular form of advertising. It is a well-known reality that almost every Indian household has a popular morning habit, which includes them reading the newspaper in the morning irrespective of age and gender. You can be sure that every display advertisement published in newspapers will get you the exposure you are looking for.
Why Display Advertisements Over Other Forms of Ads?
- ‘Display advertisements’ in newspapers are the truest form of its name - it ‘displays’ the advertisement for maximum effect. These types of ads are not restricted by space nor does it have any placement limitation. It can also be expressed through vibrant pictures, both coloured and black & white. One can also advertise the content in a quirky and innovative manner while also occupying prominent placements in the newspaper.
It can be designed as per your choice based on your brand or business such that it stands out. This ads main purpose is to reach out to a wider section of the population by standing out and grabbing maximum attention.
- Classified ads are restricted to a specified space and are mainly read by people who are actively looking for what these ads offer. But that is not the case with display advertisements as these ads promote products and services to one and all. The bright colours and creativity of this particular newspaper advertisement are meant to reach out to large audiences - it may also convince those who had no intention of purchasing.
- Payment options for a display advertisement vary based on the size/colour of the ad, alongside it's placement on the newspaper. This has an added advantage as one can choose these variables depending on the budget and objectives of the business or brand.
- Placing a display advertisement in the newspaper looks more professional and appealing when compared to classified ads. This helps to promote your business and services in a better and faster way.
- One can select audiences who are associated with particular demographic categories based on the region you wish to target. One can articulate the display advertisement accordingly to get a better response depending on factors such as gender or age.
Now choose the best ad agency for your newspaper advertisements with these in mind.
Bookadsnow: The Ideal Choice for a Newspaper Advertising Agency
Bookadsnow is an online media planning, buying & releasing portal which knows these nuances to assure maximum impact for your ads. Due to its presence in the market for a long period of time, this agency now has a long term, strong and trusted relationship with multiple media houses. It's INS accreditation adds to it's credibility while it also helps users book ads in some of the top newspapers in India with ease.
You can expect the best price guaranteed along with flexible payment options, complete transparency and negotiable media rates. It's media experts also provide assistance throughout the entire ad booking process to make it a smooth and hassle-free experience.
Get in touch with Bookadsnow and take your business, products or services to the next level through newspaper advertisements that make an impression!
Created on Dec 8th 2021 01:17. Viewed 163 times.