5 Simple Tricks to Boost Your Newspaper Advertising Efforts

by Manoj L. Executive Director

Advertising plays a pivotal role for any type of business. A good and meaningful advertisement helps the company receive more profits and distance oneself from losses. In India, most business owners face a common challenge when it comes to making their businesses known to the public. This is where newspaper advertisements and others help give the brand the recognition it needs.

As compared to other forms of advertising, newspaper advertisements are often a double-edged sword. Being an advertising giant following the traditional advertising route, it helps one with the leads and exposure they require. This form of advertising unfortunately does not deliver the same response rate as compared to modern advertising forms. However, this still does not distant any brand from choosing this print media format for making their brand popular.

There are some who are planning to start their business from scratch & some who wish to boost their full-fledged business even higher. In both scenarios, newspaper ads may be effective for some and ineffective for the other. Hence truly decoding the way to correctly boost your newspaper advertisement will give your business the kickstart it needs from the traditional media giant.

Modern advertising mediums face less difficulty in reaching the eyes of many within a short time span. However, in this case, newspaper ads are nowhere behind. Keeping this in mind, here are 7 simple tricks that help you boost your newspaper ads with ease.

Methods to Boost your Newspaper Ads

Choose your newspaper wisely- Advertising anywhere and everywhere can be an expensive affair. As compared to regional/ national newspapers, local newspapers are the pathway to a more focussed advertising approach. For those businesses that are localized, it seems fruitful for them to focus on reaching out to local newspaper advertising agencies.

Posting your ad in a local newspaper helps guarantee more eyes on your brands which leads to more recognition.

On the other hand, advertising in a metropolitan newspaper is no where different. If one’s product/service is strong enough to grab the attention with effective readership or circulation area- it’s a cherry on the top of the cake.

Add a catchy headline- Believe it or not, the headline is something that pulls customers towards your advertisement. It is that telegram that helps the reader decide whether or not to read further. Having a punchy headline helps grab the attention of the reader making him/her want to read more about it. When we read the newspapers, we generally do not read every single text out there. We just hover over the headlines to get the main crux of the story. This is how newspaper advertisements make sure that their ads reach their target audience in no time.

Smartly position your ad- This is something every advertiser should pay keen attention to. It’s quite obvious that an ad placed in the starting pages of a newspaper gets more attention than those in the end. Other than that, placing your ad near the top helps your newspaper ad get noticed faster than the others.Hence choosing rightly does help give your ad the outcome it requires.

Using the right tonality- For any form of advertisement, having the right tonality is key. This makes sure that the ad published is easily understood and not too difficult to decode. Simple texts, easy to understand, short and precise is what takes the win in this case.

Don't lose sight of your competition- It’s obvious that even competitive brands post newspaper ads often. Keeping a close vigil on the tonality, length of the ad, and overall presentation helps understand the tone one needs to follow and how to be better.

All these necessary pointers do not seem hard to follow. With the best newspaper advertising agency it becomes even easier and simpler. In order to give your ad the recognition it requires, it’s necessary to lay your trust on the best advertising agency in the business.

Bookadsnow- a media planning agency showcasing tailor-made results for their customers in the easiest way possible. Having over 3 decades of experience in the media planning field, this brand helps boost your overall reach, recognition with positive results. You can be rest assured that you will get the best online newspaper advertising at the best rate possible.

If you are looking forward to place your ad with Bookadsnow, all your need to do is follow the simple steps: