What is Google Ads and its importance?

by Foru Message forumessage

If you're a digital entrepreneur or just getting into the online market, you've most likely heard of Google Ads, but how do you work with this tool?

Want to learn all about the world of paid ads and how to set them up? You are in the right place. Read this complete guide to the end to know everything about this tool. Let’s understand Google Ads with forumessage.

What is Google Ads?

Google Ads, formerly known as Google AdWords, is a tool developed in the late 1990s that helps your business appear prominently in Google search results. This gives you excellent opportunities to get many visits to your website.

With the help of Google Ads, you increase the chances that users on the Internet will see your business when they are looking for ways to solve a problem. And with that, you can present your product or service as a solution.

Also read: Best SEO Tools

Why choose Google Ads?

Google Ads is the largest and most well-known system when it comes to sponsored ads. The website you host is Google itself, which gets the most visits on a daily basis.

In addition, it can also be used by entrepreneurs who are just starting out, since it is possible to advertise with a very low and accessible value.

What types of ads are there in Google Ads?

There are 5 types of ads that we can create in Google Ads.

We'll talk a little bit about each type so you can choose the one that best suits your marketing strategies:

• Search Network

• Display Network

•Google Shopping

•Video

• Applications

1. Search Network

This type of ad is useful for reaching customers who are interested in a specific product or service, i.e. people who are searching for a specific solution on Google.

When you use this type of ad, Google will show your ad in the user's search results based on the keywords entered.

2.Display network

It is an option for entrepreneurs who are thinking about publishing their ads on other websites (e.g. news) or hosting them on blogs.

Choosing interesting websites for your business is important to reach potential customers who may be searching for your offerings.

This type of ad helps your expansion since your options are available to users who are new to your brand.

3.Google shopping

This type of ad offers users great experiences. When searching for a product, Google shows potential customers product options based on their search, allowing them to compare brands and their prices.

If your goal is to generate organic traffic to your website or virtual store, use these ads without fear. Your products will be displayed as photos with a short description next to the price. The company name is also displayed along with other key information about the brand.

4. Videos

You've probably already noticed that videos are a very popular format on the Internet, especially for consuming content in a practical way. Additionally, this is the format that generates more engagement.

By creating a video ad, you can show it on YouTube or sites linked to Google that allow advertising in this format.

With this type of ad, you pay for the views it has. We'll talk about the prices later.

5. Applications

The most interesting thing about this type of ad is that it doesn't require a series of ads. Google Ads uses your ideas in your advertising context and creates campaigns in different formats and networks.

Google Ads tests a few possibilities by choosing the ones that perform the best without having to try every option.

In addition, it automates the campaign triggering processes, personalizes and segments according to the performance of the ads.

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