What is Fashion Communication? Scope and Career opportunities

Ever heard of Fashion plates? Fashion plates can be considered as the first fashion magazine because they were drawings that showed the exact detail of a dress. Fashion plates attempted to spread information about current styles from one place to another.  It usually depicted the newest clothes, shoes, hairstyles, and accessories of a particular period of time and was first used in England and France during the late sixteenth century and was a wonderful way to promote fashion. That is the history of Fashion Communication.

 

Now with ever evolving technology and media, fashion is communicated through varied tools on numerous platforms. What looks a like a simple ad of a fashion brand in a magazine has a brigade of professionals working on the idea, concept, photography, media planning for it to reach its right audience. Fashion communication is growing into an exciting segment of the fashion industry and that is why one can see a sudden outburst of professions like Fashion Photographers, Fashion Bloggers, and Fashion Journalists et al. While the primary job of a Fashion Designer is to develop and create various pieces of apparel basis his/her creativity, a job of a fashion communication specialist develop its promotional strategy.

 

For a clear contrast, Fashion Communication students take a variety of studio classes including photography, digital illustration, and communication design (graphic/layout design). Whereas Fashion Design students learn how to design, construct, and present clothing for diverse markets like womenswear, menswear, and childrenswear.

To dive into this field,  a holistic course in Fashion Media Communication like the one offered by Pearl Academy will arm you with an understanding of Fashion along with web and multimedia design, computer graphics, illustration, photography, advertising, public relations, events and creative writing.

A graduate of Fashion Media Communication can aim for the following career options –

•    Fashion Journalist

•    Fashion Bloggers

•    Fashion Photographer

•    Fashion Editors

•    Fashion PR Professional

•    Fashion Event Designer

•    Fashion Marketing Manager

 

So if you want to be a part of Fashion industry but designing is not your thing, Find out more about Fashion Media Communication here> https://www.pearlacademy.com/undergraduate/fashion-media-communication-course