The confluence of merchandisers with business minds

One of the strongest definition describing the importance of Merchandise is "Advertising moves folks towards a product, while commercialism runs product towards folks." Let's discuss what happened when merchandising met business minds.

For achieving sales, the primary element is the promotion of the product. With visual merchandising, the product can be advertised and exhibited on the outdoors directly.

It's important to maintain uniformity with the help of your advertising material while promoting your product. The presence and impression of your advertising should reflect your product. Maintain consistency in visual merchandising at all the stages as well as in-store showcases, websites and different sites and ads.

 

The reasons why business students play a significant role in visual merchandising are:

 

•    To understand various sections of visual marketing in the retail division

•    To know the consequence of Product Display and to empower client's purchasing selections

•    To examine the effect of environment on customers.

 

Pearl Academy has also started this combination of visual merchandising and business management for their students. Pearl Academy organized an event where students projected their brands. They did everything on their own from the first step of making concept note till installing lights into the ceiling. They made the backdrop and got them printed on flex, laid the cotton, props and did the lighting all by themselves.

They organized an exhibition of a wide range of stalls, one amongst that was for the promotion of Audi R8. Students unleashed the desire of Audi, understanding the importance of attractive displays, balancing of brand values and installation. Students utilized the space to its maximum potential with creative thinking and provided a holistic experience as Audi R8 has just launched around the world. The purpose of installation was to build the excitement level of cars among people. 

Chocolates with its elegant wonder were always related to nobility and excellence. Godiva chocolates are said to be the finest Belgium chocolates. We believe that chocolates inspire romance, heartful emotions, and concessive belonging. The heavenly texture of Godiva chocolates gives a pleasant feel, with an immense aromatic smell accompanying it, was just divine. This concept of window display gave a feeling of Christmas celebration and made crowd fall for the brand. This concept was particularly designed for the Christmas collection of Godiva.

A service experience was created in a visual form, through some themes like relaxing lavender aroma, soothing and fragranced candles, to bring together the brand language and Indian culture. One of the traditions of Kerala - The land of greenery, was successfully showcased with the RAASA Spa merchandise. These visual merchandising concepts helped students to learn and experience about space optimization converting digital ideas into reality and putting artistic skills into practice. Students learned several skills as, working under pressure, trust, improved listening skills, resource utilization, which will remain with them throughout their life.