What is Augmented Reality Technology? What is its Future?

AR or Augmented reality technology embeds virtual world into the real one. It may sound easy, but embedding is an intricate AR process involving complex and arduous development.

Hence, it is done by augmented reality experts.

An elaborative definition of the term is being illustrated here;

Suppose you are standing in front of a museum. Out of the curiosity, you wish to know something about it.

Your curiosity got over you.

You take out your smartphone, train your phone’s camera onto the museum. After few seconds, you see your smartphone has scanned the museum and some texts are being displayed on it.

“Wow! Is that magic or what?” – You utter the words, wondering incoming visual of the museum on your phone’s screen.

That’s the magic of augmented reality technology.

To have the visual of a museum displayed on the phone, your smartphone must have an AR app installed into it.

So, augmented reality is technically a way of augmenting contents/objects of real world by superimposing or overlaying on it necessary and relevant information.

You have no idea what process intrinsically went on before you have had the visual of virtually manifested museum on the screen of your smartphone – no idea at all. You are surprised.

Technically, the magic of visual you had on your phone is charisma of AR technology.

It’s not spell-casting“abracadabra” mantra you hear from the mouth of magician on stage. It’s purely scientific “abracadabra” magic that gives you digital visual of the world you see or you live in.

Having said that, augmented reality is a wonderful technique that gives you camera-enhanced visual of real world. It is just digital TRANSLATION of real world into virtual one to augment or enhance a user’s reality for a real world.

From technical angle, the point that AR interprets real world content in its virtual equivalence is the driving force behind introducing AR into industrial utility.

How does it make this possible?

The augmented reality technology uses input devices and other sensory enhancements including audio and video to digitally augment data of real world in virtual output.

By utilizing this capacity,industries will make their marketing campaigns successful by presenting spellbinding visual of their products to target customers. Needless to say that such visual will be augmented by AR.

Does that make AR special, then?

Of course, it does!

Technically speaking, AR apps are preloaded with capacity of transmuting real world data. This means, the utility of this wonderful technology is expansive.

How would you react to an ad with static imagery or the one presenting dynamic visual?

So, can we quote augmented reality the technology of future?

So far, none technique has been introduced that can give real world data a lifelike virtual depiction. If AR technology is leveraged, no wonder that it would bring drastic change to the marketing world.

We have countless examples of applauded utility of this technology worldwide. Alive App, an AR technology, is used by an Indian newspaper to let readers view the augmented visual of any static imagery on its cover. By utilizing it, the newspaper enhanced its circulation, distinctively.

This is just tips of iceberg.

The use of augmented reality technology is going to be far and wide. Soon it will be in widespread use all over the world. While many industries, including advertising agencies, are getting benefited by AR, the technology will be pervasively used worldwide in coming days.

Aditya Singh is a proficient & experienced author and has been working in this field for a long time. He has written numerous articles and blogs on topic related to virtual reality, 3d projection mapping, mobile augmented reality and a lot of others as well. For more visit Augmented reality experts - Adstuck.