Augmented Reality Developers – Developing Highly Innovative AR Products

Augmented reality (AR) Developers offer a customized solution to AR in the field of developing AR apps for iPad, iPhone and Android so as to provide their clients high quality and standard AR products to make their marketing campaigns a success.

Moreover, an AR developer extends a very remarkable approach of entertaining the needs of common users with regards to experiencing augmented visualization of real world scene. Today, numerous games are based on AR that can be played using AR apps.

These developers help their clients experience great results out of their AR sponsored campaigns.

What is augmented reality?

What comes in your mind when you hear the word, augmented reality? Something sci-fi? Well, if you don’t know exactly, here’s the definition to remove quandary:

An AR simply augments the scene of a natural world, improving or enhancing the reality of it using computer-assisted sensory inputs such as GPS, graphics, sound and video. As per the GPS, it is used to determine the location of an object. Sound and video are used to present an augmented or enriched in multimedia format. Graphics are used to represent an enhanced scene in graphical texts. Usually such texts stay overlaid on top of a virtually changed scene.

Therefore, an augmented reality technology does the following:

·         Captures images of your natural surroundings, turn them into digital scene or virtual form.

·         Superimposes or overlays computer-generated information over the layer of digital scene

·         Presents the virtually changed scene in multimedia format

·         The augmented scene appears real yet far educative than the original scene

Because of the effective contribution of AR developers worldwide, there is increasing popularity of the technology. Even in India, the term, though not very widespread, is catching up, just because of large scale development of applications and utility of AR apps by firms and agencies in the country. In view of the circumstances that ALIVE, an AR app from the developer firm - Adstuck, having gained such a widespread popularity, the technology is becoming a known word to the mass.

An AR developer has an extensive expertise in the field of developing games, virtual reality and gesture recognition apps, all based on AR. Both marker-based and marker less AR technologies find their application in various agencies and firms in their respective AR campaigns. Brand promotion through this technique has been a very cost-effective contribution to earn lucrative growth in business for several companies.

Augmented reality developers pre-test their developed applications before launching them into marketplace. This is done to ensure development of totally flawless, efficiently and highly innovative technology to cater the need of advertising and marketing agencies.

Aditya Singh is a proficient & experienced author and has been working in this field for a long time. He has written numerous articles and blogs on topic related to mobile augmented reality, augmented reality, augmented reality android and a lot of others as well. For more please visit his blog on augmented reality companies.