Augmented Reality Marketing Strategy – Spearheading Marketing Concept through Technology

by Aditya Singh Augmented Reality Marketer

You’ve landed on this page, means you want to know about AR or augmented reality marketing strategy.

Well, the article explains some of the crucial strategies about AR related marketing strategy to help you get the drift of it – Assuming that your knowledge about augmented reality may be nominal, we therefore define the term before we move ahead with the AR strategy Augmented reality augments or enhances view of real world—the world you perceive around. The real world is viewed in virtual reality augmented by using computer assisted graphics. For instance, if your smartphone has augmented reality app installed that can augment view of real world, you just have to hold on your phone’s camera onto any object, say for instance, a building.

Very soon, the app scans the object and gives you feedback in virtual reality. This time you see the object virtually manifested. Moreover, you also see some text messages (semantic contexts) overlaying on it. That’s what we call augmented reality.

So, what basically AR does is to augment view of an object off real world using audio, video and other input devices. This technique embeds virtual reality over the real one thereby giving viewers the visual of utter magic never perceived before.
Days are coming when people would have head-mounted AR eyeglass to see real world in virtual way.

Now, let’s us move to augmented reality marketing strategy

One of the marketing strategies of AR involves giving consumers or people a very innovative style of visually digesting information with regards to their needs. This strategy involves enlightening people about real world in virtual style and in semantic context.
This improves knowledge about location, building, church, school, hospital and other locations for an individual. From the vintage point, a customer at a retailer shop, can view the product’s information using this technique. From his place of standing, an individual can easily detect location of a hotel or restaurant to have a hearty lunch. Just by using the technique, one can know an individual’s name, age and other short yet important information.

From commercial standpoint, the AR marketing strategy involves giving people the commercial advantages in terms of assisting them present tenders and other business proposals in virtual reality. For example, the construction engineers use this technique to draw architectural designs in the real world but impresses the visual in virtual appearance.
One marketing strategy of Augmented Reality involves concentrated effort onto giving industries an assistance to help them improve their production and manufacturing processes as well as the quality. As a matter of fact, the innovative technology can efficiently spot the defunct components or spot other faulty components without intervention from third party assistance.

From the marketing point of view, the augmented reality marketing strategies are useful and productive. It can give far reaching effect on fruition of particular marketing campaign.If applied rightly and relevantly, the marketing strategy of AR could translate huge revenue for business world or can give them personal experience of viewing real world to mobile phone users. The marketing strategy of AR, in its entirety, is worthwhile and very advantageous.

Aditya Singh is a proficient & experienced author and has been working in this field for a long time. He has written numerous articles and blogs on topic related to virtual reality, augmented reality, 3d projection mapping, mobile augmented reality, augmented reality firms and a lot of others as well. For more visit his blog on Augmented Reality companies.