What is an MBA in Digital Marketing? Scope, Career option, and Salary

by PIBM Pune Pune Institute of Business Management

In today’s time, all the marketing-related activities are going online. The term Digital Marketing has created a powerful impact and is evolving spontaneously. Due to the recent challenges, organizations have started moving their business functions especially Marketing to the online mode. Hence, the scope and job opportunities in Digital Marketing are also increasing. Looking at the scope of this field, many management colleges have started introducing MBA in Digital Marketing or PGDM in Digital Marketing in their list of courses offered. Earlier, the common specializations offered by management colleges were Finance, Marketing, HR, Operations, and so on.

Marketing is a vast term, which also includes Digital Marketing. Digital Marketing involves the achievement of goals and objectives with the help of online promotions over all the digital platforms. It includes strategies like Social Media Marketing, Search Engine Optimization, Email Marketing, Website Design and Planning, Content Creation, Web Analytics, Search Engine Marketing, Digital Media Planning and Buying, and much more. It basically specifies running a business through online awareness and marketing of the products and services through the online channels.

As per the current industry requirements, these are the most in-demand Digital Marketing skills -

Video Production & Marketing
Paid Media
Content Marketing
Data Analytics
Search-Engine-Optimization
Copywriting
Pay-Per-Click
Graphic Designing

The career options in Digital Marketing can be listed as follows -

Digital Marketing Manager
Search Engine Optimizer
Social Media Marketer
Content Marketer
SEO Specialist for Voice Assistants
Video Producer for newer social media platforms
Ad campaign automation Expert
Paid Media Specialist
Data Analyst
Web Developer

The Digital Marketing sector is growing immensely, as the future of Marketing depends on digital upliftment. The scope of Digital Marketing in India is high, and the average salaries for the candidates in Digital Marketing profiles range between INR 3 LPA to 12 LPA. The range of packages may vary from INR 3 LPA - INR 20 LPA, depending on whether a candidate is a fresher or an experienced professional. Once freshers gain experience and move forward in their careers, gaining more experience, they tend to earn more in this field.

Pune Institute of Business Management (PIBM) is one of the best management colleges in India, aiming to provide value-based Business Management education to produce skilled Management Graduates. PIBM focuses on the highest standards of academic knowledge and trains students with a practical learning approach and live case studies as per the current industry needs. PIBM provides Strategic Digital Marketing as a specialization in its curriculum under the PGDM program. A PGDM program, an autonomous course, is equivalent to an MBA program generally provided by a University. PIBM’s PGDM program is industry co-designed and is updated with the latest industry requirements. With the PGDM program, students are provided with additional skills enhancement training like Industry exposure with 600+ companies, 6+ Certifications, Dual internships, 50+ Live projects, Case studies learning approach, Online with classroom learning mode, and much more.