What goes into preparing an executive for an interview

by Jaques Montegolifier Chartered Accountant It is like hitting the high notes to get a conversation with a media channel for the executive or the company representative. Meetings give a chance to present your brand, and company representatives are the ideal leaders of the organization. This way, you can boost brand reliability, solve disaster, and improve sales. Also, seasoned members of the company sometimes make mistakes during the interviews. This is where media coaching comes into the picture.

Even a public speaking course will benefit because it is almost the same to deliver a speech on the stage and conduct interviews. Such training and coaching sessions will prepare the organization's managers and spokespersons as follows:

•    Use short and crisp bullet form writing: Executives have a busy life and time is a big constraint for them. High-level tasks are a part of their daily activities. Nonetheless, they are expected to know the specifics during interviews. Some coaches provide a lot of pages for the executives to read before the meeting. This strategy cannot help a person. It's not always helpful to give too much content. A useful preparation document should not contain more than a few points of conversation, and it should be bulleted.

•    Take the help of a support tool: Everything should be said in a message when giving an interview. You don't want to sound fake, though, as if you were reading a prepared script. This is where it makes sense to use message support tool. It will include stories and statistics in the message support tool. Shared tales would be presented as a personal experience, histories, and studies. On the other hand, statistics are figures and facts.

•    Have worksheets: Celebrity coach is responsible for creating a communication worksheet consisting of three messages: stories, statistics and sound bites. This allows the executive or the representative to focus solely on the goal behind the interview. If you do a telephone interview, the interviewee will be able to keep the worksheet on the desk and mark off the responses already answered.

•    Answer indirectly to the question: We are likely to give the ' what ' answers in everyday circumstances. For example, if someone asks how the weather is, the right answer would be hot, and you share the temperature details. Although it would be enough in everyday circumstances, in an interview, it would be inappropriate. In fact, the ' why ' behind the question should be answered by executives.

•    Follow simplicity: This is not only ideal for interviews with newspapers but also the course of public speaking. Keep it simple and short, whether it's interviews or speeches. Try to be in the spotlight at one go for 30-45 seconds. In this way, you can highlight the key points and make sure that the reporter picks from your answer the correct message: practice briefness and simple responses. Have a mock interview, if possible, before being part of a real discussion. Avoid giving long and complicated answers.

•    Know your target audience: Skip demographics if possible and focus on the audience's psychology. Imagine who you will be the target audience before you perform the interview.

It is best to seek the help of a celebrity coach before being part of a media interview as he or she knows how to direct you through the whole process.

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Created on Jan 15th 2020 02:54. Viewed 250 times.

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