What are the hottest PR trends followed by PR firms in Delhi in 2019?by The Yellow Coin PR Agency in Delhi
PR firms in Delhi are known for staying ahead of the trends and setting them in the first place. And 2019 has been an eventful year, not only for the PR companies, but also for the Social Media companies in Delhi and SEO companies in Delhi as well. Here is a list of the hottest PR trends in 2019:
1. Transparency: With millennial expecting all brands to be approachable and transparent on social media, more and more brands are showing off their human side online. LinkedIn has reported that 100% of tech brands encourage their employees to post on the platform on a regular basis and share updates from the company as well. This even includes tech giant IBM which has a showcase page dedicated to sharing its employee stories online.
2. Video: No matter which platform you are active on, although you should be active on as many social media platforms as possible, you must leverage this PR goldmine. Video marketing is here to stay, especially as more and more PR companies and Social Media companies in Delhi are switching to this easily engaging form of content. Right from uploading snippets of press releases on YouTube to tweeting about it and including it in blog posts, video shall clearly be trending for this year.
3. PR technology: Technology is a part of every field now, and PR is no exception. PR firms in Delhi need to be comfortable with the use of technology in their daily life, right from tracking traction from each channel to automating their tasks and then measuring online engagement based on various parameters. PR firms in Delhi and other cities are also using services like HARO to understand the queries from journalists and gain coverage from popular media outlets. Another dynamic tool used by PR professionals is PR Web which provides press release templates, resources for providing the best SEO services in Delhi and social media exposure, and more.
4. Content distribution strategy: Instead of being popular, brands now need to be relevant to their fan base. Instead of uploading blogs stuffed with keywords or links, they now need to be stuffed with useful information. Even though this is part of the SEO services in Delhi, the content must also be distributed consistently across all channels. There is a change in the content distribution strategy adopted by the PR firms in Delhi and it’s worth jumping on the bandwagon because it’s working.The best PR firms in Delhi are already following these trends and achieving huge success with the masses. Although there are more, these are the top 4 worth mentioning.
Created on Apr 19th 2019 02:38. Viewed 201 times.