Hottest Web Design Trends for 2022

94% of people form a snap judgment about a business’s legitimacy based on its website in less than 50 milliseconds. Humans are intrinsically drawn to beautiful things, so they react to good design. Color, shape, size, layout, and usability all contribute to creating beauty and harmony — or, to put it another way, a coherent visual language.

Top web design trends evolve as aesthetic preferences change in response to contemporary culture, but as Italian designer Massimo Vignelli famously stated, “Styles come and go. Good design is a language, not a style.” Therefore, the first “rule” of website design that predates trends is to ensure that the aesthetic you choose reflects and communicates your Long Island business’s values and ethos.

Current web design trends suggest a greater sense of playfulness, with interactive elements that engage and excite users. Let’s discuss this year’s top website design trends.

• Animation: On-page animations create a visually appealing experience that engages and excites the user — and users who are engaged and excited are more likely to click, view, and buy stuff. This year, every reputable web designer in Long Island who hasn’t already done so will play with complex animations such as liquid motion, animated logos, kinetic typography, loading animation, and hover effects to revitalize website layouts.
• Video integration: Embedding YouTube videos is quickly becoming obsolete. One high-quality video outperforms a dozen embedded links. The parallax capabilities of web designs inspire cinematic movies that immerse users in action by delivering a rich but unobtrusive web experience.
• Mobile-friendly design: Responsive web design, also known as mobile-friendly web design, has become the industry standard. Current web design trends suggest a continued emphasis on designing websites that are easy to use with a thumb. The majority of mobile website users use their thumbs to navigate. Therefore, positioning the navigation bar, menu, and contact buttons in the thumb zone (in the middle of the screen) enhances the user interface and experience.
• Dark mode: Dark mode (i.e., a black background) is a website design trend that has spread over the Internet like wildfire in the past few years — and rightly so. Dark mode enhances contrast on websites with image-heavy design elements, creating a greater sense of what businesses have to offer. Apart from being sleek, elegant, and easy on the eyes, dark mode web designs can also help conserve battery life in low-light settings. To stay current, add dark mode toggles on your website.

This concludes our look at the top web design trends for 2022. Keep these trends in mind as you engage a web development agency in New York to build a new website or upgrade an existing one to leave a good impression on prospective customers, nurture leads, and increase conversions.

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Created on Feb 23rd 2022 00:58. Viewed 212 times.

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