5 Hottest Trends in Food Photographyby Avinash Kabra Content Writer
The increasing count of foodies on the earth has led to a significant increase in the number of restaurants. With this boom, the food photography business also got in demand. Surprisingly, a lot of food photographers started coming out overnight. Professional food photography can help restaurants to get new customers. At the same time, it can also be valuable for food bloggers to drive traffic to their food blog.
Once you understand the importance of food photography, you should know about the current trends in food photography. Hire only those food photographers who are very well aware of those trends.
5 Hottest Trends in Food Photography
Food in Motion - Motion Photography is the hottest trend in food photography. With the use of animated gifs, the food can be brought in motion. Gifs are like small video clips which can play a very powerful role in storytelling. Gifs are nothing but images in an action loop. Gifs express the thoughts a way better than still photographs.
Less is more - Previously, heavy garnishing and propping of food were done by food photographers to get images more detailed. But, now the trend has changed entirely. These days the concept of "less is more" in trend. This is almost the same in every industry. Earlier, more emphasis was on backdrops and props but, these days, the focus is more on the subject (food item). With fewer elements and props in the image, the food or drink automatically gets focused and catches attention.
Go monochromatic - Earlier, food photographers used to make backgrounds with vibrant multi-colors. But now, people love monochromatic. The food photographers make use of a single-colored background. The mono-color not only looks stylish but elegant too for presentation. Mostly, this trend is used in plant-based food items. The food photographers put in a contrasting tone to the ingredients of the dish to add the vividness.
Using candid images - You will agree on the fact that candid pics are the best one sometimes, no matter they are captured from mobile or DSLR. Brand authenticity is very important these days for almost every business. Candid shots of chefs cooking in restaurants or ingredients grown in-house fields, people dining in the restaurant, etc when posted on social media grab much attention of the audience. These images when posted on a regular basis not only attract potential customers but also helps in building brand trust.
Lighting Experiments - Everyone knows that lighting plays a crucial role in photography. And when it comes to food photography, it becomes even more vital. Soft diffused light has been used by food photographers since time immemorial. But, these days, dramatic lighting is employed by photographers to add drama, dimension, and depth to each of their images. Food photographers use experimental lighting techniques for dramatic lighting (artificial and natural both).
In food photography, no matter what trend is going in the market, food styling will always play a major role. This is because no image will be captured well until you style your food to look good. So, food photographers are also learning food styling techniques which helps them in capturing better shots.
Teena Agnel stands among the best food photographers in Dubai and Sharjah. She strives to create elegant and drool worthy food images.
Created on Jan 14th 2020 01:21. Viewed 148 times.