Web Design Trends that will be Prominent in 2018

by Selena Richard ***

While 2017 focused a lot on web designs that were simple, elegant, and mobile friendly, 2018 could be a different scenario altogether. With apps gaining the ground on the best User Experiences, Web design concepts are today heavily influenced by the swift and simple navigability. As the new year dawns upon us, new concepts are emerging from the horizon which can be the de facto trends in 2018.

Here are a few trends that we expect will emerge in the upcoming year:

Strong Typography: While high-res images and graphics are shunned thanks to their heavy loads and slowing down of the loading time, web designers are encouraged to get creative with typography that adjusts itself well on different platforms and remains attractive.

Logos and Animations: Unlike the websites of the past, today are far better at handling animated logos and other creative animations such as scroll down animations and pop-ups. In the coming future, these animations will add on to the overall appeal of the website.

Color Tones and Transitions: In the era of Instagram and Snapchat, users are showing their preference for color themes such as duotone. The web designers in the coming days will be expected to get bold with their color choices with an eye on standing out from the rest of the crowd.

Micro-interactions: Micro-interactions such as "Pull down refresh", "Like Button", and "Hover to Zoom" are highly sought after by users. They are highly intuitive and make the user experience more immersive. This is a trend that is expected to evolve as time passes by.

Improved Navigation: Navigating through websites is expected to become more intuitive than before as developers get creative. By developing simple interfaces that reduce the number of clicks to get to a section, designers can improve ease of use of pages.

Conversational Interfacing: As ChatBots become smarter at handling human level questions, Artificial Intelligence will slowly become the de facto customer representative that handles all grievances and gets better with time.

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