Responsive Web Design helps Business for effective SEO

by Selena Richard ***

As the usage of smartphones become pervasive, consumer trends across the globe are shifting from a desktop-based interaction to mobile-based interaction. More users today access the internet from their small smartphone screens. Since 2015, Google has also adopted mobile-friendliness as a key parameter in its search engine ranking algorithm. This places great emphasis on businesses to ensure that their websites are mobile-optimized. Responsive design coupled with SEO-optimized content is today seen as the best way for websites to boost ranking.

SEO advantages are offered by opting for Responsive Web Design:

Refined Usability: Navigability is a major driving force behind website usability. If a website is not intuitive and easily navigable, it runs the risk of losing the customer attention. Responsive designs improve the agility of a website on mobile and improve customer experience - factors that improve page rank.

Brisk Page Loading: The main factor that drags down the speed of websites is content. By opting for a design that is suited for the smaller mobile screen, the size of pages goes down drastically. This, in turn, shrinks the loading time of the website and makes it easier for users to move in and out of pages.

Reduced Bounce Rate: A refined design can improve the user experience which, in turn, translates into more time spent by users on the websites and its internal links. This reduces the bounce rate and gets more viewership for the website.

Crisper Content: When designs are decluttered, they shave off a large quantity of content from the webpage. This makes the website crisper for usage and better for search engine optimization. Content that is less but powerful, is the ideal SEO booster. By doing this, businesses gain more conversions.

Better Social Engagement: When content reduces, images and infographics take over the baton of marketing. With strategic placement of social media buttons, websites can get better user engagement and also improve traffic to their social media profiles. This aids in improving brand value.

If you are looking for expert assistance to help you with responsive web design development, get in touch with Openwave Computing LLC. We are a leading web design service provider company in the United States. Our team of developers is based in New York City and caters to the requirements to some influential clients across North America. To avail our service, reach out to us today.