Wasting your money in add? Use Mobile Loyalty Program

In the recent years, most businesses become successful with the help of loyalty program. Rewarding the customers based on their loyalty to your business is an excellent marketing strategy that helps you to increase the customer services as well as the sales of your business.

According to the research, 47% of customers wished more retailers offered mobile apps to collect and redeem loyalty points, and 47% would choose to shop at a store that offered mobile loyalty programs.

Mobile Loyalty Program is a perfect tool in the hands of retailers to easily reach their customers with reward points. This program attracts many customers to your business and encourages them to doing more business with you. Offering reward points through mobile can increase repeat shopper annual visits by 20%. Through loyalty program you can provide several discounts, offers, vouchers and gifts for your loyal customers. This builds a good customer relationship and trust over the brand. With this kind of program you can retain more customers in your firm.

The loyalty program helps you to promote business through less investment rather than going for advertisement. In the list of company expenses, advertisement is considered as an indirect cost. Most of the companies spend huge money for advertisements to promote their business. It is generally criticized that the cost of advertising is too higher than the selling price of the advertising goods.

Drawbacks of using add for your business

The cost of advertisement is too high, so a company should invest a large amount of money for a good ad. To compensate this expenditure, price of the product is raised. So advertising leads to an unnecessary raise in prices. Some organizations advertise their products in social media sites. But the real fact is that visitors mainly go to social media sites to socialize, and are not interested in advertising. So, this is not able to provide expected results to business owners.

Some types of banner advertising such as flashing banners, pop-ups, pop-under, and interstitials are often seen as annoying and highly intrusive. Sometimes advertising through mail irritates customers. They ignore your advertisement mails immediately without even opening them. So spending huge amount of money for advertising is a waste of time and money.

Benefits of using loyalty program in mobile

Through loyalty program, you can manage all your customers in a simple way. It provides excellent Customer Management by allowing you to collect the basic information about your customers such as name, phone number, address and a particular offer is mentioned. This loyalty program helps you to easily track, monitor and manage your Rewards including Coupons, Deals & Reward Points. This kind of program

According to a survey, more than 56% of American shoppers said that they made a purchase as a direct result of an email they received on their mobile. And those who shop on mobile devices make 21% more purchases than the average shopper.

·         You can easily reach your customers, by allowing them to download the loyalty app in their Smartphones.

·         Helps you to track the performances of your customers through your mobile at anytime and anywhere.

·         As you know that most of the Smartphone users carry their mobile devices wherever they go, so there’s no danger of them forgetting a loyalty card at home.

·         Build a good and trustworthy relationship with your customers.

·         No need to carry plastic or paper loyalty cards.

·         Alerts your customers about deals and discounts information by sending notification to their phone.

·         Helps your customer to easily find your shop which is nearer to him.

To attain the full benefits of Customer Loyalty Management, you should choose the perfect loyalty app for your business. Elite Loyalty App is a great app which  helps you manage your customers’ loyalty in a simple way. ELA allows you to create a customer groups based on their purchase trends, age, gender, demography and other parameters. Through this app you can send the deals and discount information to your customers Smartphones. ELA will help you to retain all your customers and to increase the sales of your business.