Integrate-estore-with-first-data-gge4-extension-using-magent

First data global gateway, first data payment gateway, Magento Extension

 

Running an online business is no walk in the park. A lot of effort goes into running and managing it from end to end. Besides establishing a smoothly functioning website with promotional enticing offers, there are other factors that need to be taken into account. It is essential to ensure that you are doing the best that you can to encourage online shopping and not deter it any way. It is vital to ensure that visitors to your site are not suddenly overwhelmed and end up stopping in their tracks consumed with buyer hesitation. A small road block on the way to a successfully running business is the consumer purchase hesitation. By examining online purchase behavior and getting a grip on understanding which factors influences buyer hesitation, proactive steps can be taken to cross that road block. Several studies are carried out and designed to understand which factors particularly influence consumer hesitation and delay in online purchases. It’s quite startling to know that even today, a third of online shoppers in the U.S. hesitate to do their purchases online in fear of credit card and data thefts.

 

According to a research conducted by Bizrate, a unit of marketing technology provider Connexity, this fear of data theft largely influences online purchase hesitation and is a key factor that determines consumer buying behavior. Hence, as a business owner, it is becoming increasingly important to reassure your customers that shopping with you is going to be absolutely secure and reliable, and this can be done by integrating a safe and secure global gateway. If you are hosting a Magento-based site, you can do so by putting in place and integrating a leading, popular and safe payment gateway such as the Payeezy First Data GGe4 Extension.

 

The Magento extension in terms of payment modules in Modulebazaar.com, ensures that all your customer’s online transactions are carried out in a smooth and secure manner. All major credit cards and debit cards are duly accepted and supported by these extensions. At no point, do these extensions store any bit of card information anywhere on the system, as that’s a key priority in order to pass the PCI compliance issues. The store personnel can however capture the authorized payments from the backend of the platform.

 

The Payeezy First Data Payment Gateway ensures the payment process is least susceptible to fraudulent ways and undoubtedly protects your customer’s financial details at any cost.  Merchants and store owners have the choice to perform an ‘authorize only’ or ‘authorize and capture’ functionality, with respect to the payments made online at their store. They can then capture the amount from the extension backend. Some of the extensions, supports multi-currency transactions, and hence can be adapted on a global platform. Further, these modules aptly support various key functionalities that are necessary for a smooth and safe payment transaction such as Authorize Only, Authorize & Capture (Sale), Void and Refund.

 

     With ecommerce and mobile commerce growing in leaps and bounds, it is becoming more and more prerogative to install a highly capable payment service into your website store. Technologies are becoming obsolete at a blink of an eye, and newer versions of platforms and modules are emerging at a much faster pace than before. It is essential to keep track of the latest updates and integrate the latest in technologies into your payment service. While more and more people are getting comfortable and confident with the idea of online shopping, and trust the process, some tend to be insecure, and are unsure about the safety of sharing their credit card details on the web store’s account. It is becoming more prerogative to integrate a well-built, robust and highly secure payment module into the websites and one can confidently address this by installing the Payeezy First Data Global Gateway e4 extension.