Volvo will add plug-in hybrid vehicles to enter the mainstream
Volvo Car Group says it will add plug-in hybrid vehicles across its entire product range, develop a whole new line of electrified smaller cars, and build an all-electric car for sale by 2019.
Volvo’s bigger bet on electrification kicks off with the launch of a twin-engine all-wheel plug-in hybrid version of the new XC90 SUV, which will have a pure electric range of about 26 miles. The company will then introduce a plug-in hybrid versions of its S90 premium sedan and 60 series vehicles.
Volvo will then add a new lineup of smaller 40 series cars. Volvo says it will produce an all-electric vehicle by 2019. The company didn’t provide any details—price or specs—about its all-electric vehicle.
The announcement not only marks the Swedish car company’s deepening investment in electric vehicles, it shows a growing willingness within the industry to move away from gasoline- and diesel-powered cars—or at the very least diversify its lineup to meet changing consumer demand.
The move could help Volvo boost U.S. sales, which have been on a decline in the past few years as consumers opt to buy from its top competitors such as Audi, BMW, Lexus, and Mercedes-Benz. Volvo’s U.S. sales have dropped 60% since peaking at 139,384 in 2004.
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