Use branding to grow your business as implied by Michael Giannulis

Branding is a process in which a company creates a logo, symbol, and a particular name exclusive to them. It plays a vital role in any business because it helps consumers know what to expect from your company. It also brings out a memorable experience for the consumers becoming part of your business.

How you want your business to appear to your target clients depends on you brand it. Branding is also a means which can help you to stand apart from your competitors, helping your target consumers to understand what makes you distinguished in the field.

The development of a brand, logo, and symbol plays a crucial role. It is the logo that adds the attention, recognition and value that you are seeking for your business. By appropriately using this tool, you can drive new business and also create brand awareness, attracting more consumers. Marketing also becomes quite easy with branding by hitting consumer psychology to get desired results.

It helps in persuading your target clients to often indulge in your products and services. You can even use advertising, social media, and sale offers for getting good footfall.

Mike Giannulis explains how branding can impact your business?

Brings in recognition:  Branding means recognition; thus, it is a crucial factor for the growth of your business. It does not only bring in recognition among consumers but also makes you have the edge over your competitors. The logo serves as the face of your company. Thus it is chased by desired business recognition. Therefore you should not only go for a logo and tagline that is catchy but also easy to memorize. You can use printed products for promotion to gain more acknowledgment in the market.

Enhancing business value: To add leverage to the existing business, you need this tool. It makes your business look more appealing to the target consumers, and also increases the market value of your products. With the help of branding, you can also make your brand more appealing for investment prospects, thereby expanding your future business options. Investors feel that companies with proper branding are more firmly rooted in the industry.

Getting fresh customers: Word of mouth can make your business grow ten-fold. If your present customers are all praises about your products and services, then it increases your chances of getting an influx of new customers. Appropriate branding creates a strong impression on your customers' minds, thereby enhancing their dependability on your business. Getting repeat customers becomes easy because branding can make your company more familiar to them. This will also add future business opportunities for your company.

Enhances trust factor: Good product promotion can make your company appear more reliable to the consumers. You need to add a professional outlook to your business to attract the right consumers and investors. Appropriate branding can frame your business in a more polished fashion helping you to edge over your competitors.

You need to instill in your customers that they can trust you enough to do business with you. The development of such a sense of trust will help your business in the short term and generate long-term revenues. Micheal Giannulis advocates that young entrepreneurs use branding as it helps them channel their efforts in the right direction.

The satisfaction of employees: After your company has made a name for itself in the market, even your employees would feel proud to be associated with it. This, in turn, helps to get more work efficiency from them; everyone will want to associate with your brand. Associating themselves with a reputed brand makes them more vigilant because they find the working experience highly memorable. You can even provide your employees with branded merchandise to enhance their sense of belonging, making them more loyal to your company. It is no hidden fact that “employee loyalty” is vital to help a business grow over time. 

Generate buyer aspirations: Branding helps to add aspirational values to your product and services. Even if your product is pricey, customers love to purchase it as they become statement products. Better established brands are more popular among particular strata of society because they attach social standards. Using a specific brand will help them depict high social standards making the brand more preferable.

Go with the buyer's persona: It is necessary to keep in mind that product branding should go with the buyer's self-concept. Every individual has some self-concepts, so they should identify themselves with your brand. Thus your brand logo or name should help them express their personality. To attract your target audience, you need to understand them and then taper your branding preferences accordingly. To surpass your competitors, you need to keep these guidelines in mind.

Sway buyer intentions: A well- established brand has the potential to sway the intentions of the buyers. You can come up with stories associated with your brand to create an aura around it. Non-branded products lack these auras, so customers are more likely to drift towards your brand.

Enhancing loyalty:  To bring in more repeat customers, you need to give them some privileges for their association with your brand. Only when your company gives rewards to customers for brand loyalty, you will get a lot of repeat customers. It would help if you came up with new discounts for customers who regularly buy your products. Thus by branding, you can foster a good sense of loyalty among your consumers. People do get attracted to offers and discounts, encouraging them to stick to your brand. 

Whether big or small, every business does rely on branding. It not only helps you get connected to your potential consumers, but you can also convey your ideas to the world. Your business will grow only when you can reach out to more and more people. You will get more reach by employing a more expressive branding procedure. To establish your brand in the market, you should always take customer suggestions into account. By incorporating customer suggestions, you can achieve maximum success. 

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Jul 16th 2020 01:07. Viewed 253 times.

Share on APSense

Comments