Everything You Should Know About Video Marketing on Instagram

When Instagram was introduced for the first time to people, it was more about pictures as opposed to videos. Currently, Instagram is about visuals. Pictures are definitely a staple and important part of Instagram, but you need to know that videos have their own charm and grace as well. You can share videos in the stories and newsfeeds and they can even be used for creating amazing advertising campaigns. According to www.biteable.com, 81% of businesses are making use of videos as a tool for marketing.

Types of videos you should know about

Given below is a list of the Instagram videos that you should definitely have knowledge about.

Branding videos

These videos are responsible for focusing on brand storytelling as well as brand awareness. They are designed in a unique manner and shown to the cold audience group. They are known to feature the USP of the brand and also mention the amazing features of a particular service or product, that are responsible for making the service or product valuable and unique. You can also include your behind the scenes videos here.

Product videos

The product videos are responsible for taking a number of forms; however, you should focus on only a single product or two products in order to explain exclusively as to why the customers should use them.

Tutorial videos

These videos are responsible for overlapping with the product videos but they concentrate more on how the product can be used. Apart from that, these videos also mention as to how the product can be used in a proper manner. They are also responsible for demonstrating value.

Educational videos

Educational videos are responsible for teaching your present or potential customers about your industry without mentioning any product in the entire video. This kind of video is responsible for concentrating on building relationships as well as establishing credibility.

Live videos

When you are going to live on Instagram, your followers are going to notice this. You can make use of this unique opportunity for engaging in question and answers, responding to the feedback of the customers show certain tutorials, or just build relationships with your customers.

UGC videos

There can be certain videos, which your customers might have created and shared. It is a good idea to share these kinds of videos because once your potential customers see that people like your products or services, they are definitely going to purchase from you. You can get real Instagram likes as well.

Basics that you should know

Given below is the list of the things that you should know before you are uploading videos on Instagram.

·         Videos are going to last for 60 seconds.

·         Videos will be auto-played automatically without sound.

·         You can make use of the videos in the multiple image posts.

·         Aspect ratios of the videos are 19:1 or 1:1.

Best practices

·         You should respond to all the comments that you are receiving.

·         Ensure that your videos focus on the services and products that you are selling.

·         Your videos should be capable of delivering your points to your customers.

Conclusion

Video marketing on Instagram has proved to be extremely effective for a number of businesses. Ensure that you know about the kind of videos and the best practices that you should follow so that you can get the best out of video marketing.