Articles
Everything You Should Know About Video Marketing on Instagram
by Simon Morris I am a freelance writer.When Instagram was
introduced for the first time to people, it was more about pictures as opposed
to videos. Currently, Instagram is about visuals. Pictures are definitely a
staple and important part of Instagram, but you need to know that videos have
their own charm and grace as well. You can share videos in the stories and
newsfeeds and they can even be used for creating amazing advertising campaigns.
According to www.biteable.com,
81% of businesses are making use of videos as a tool for marketing.
Types of videos you should know about
Given below is a list of
the Instagram videos that you should definitely have knowledge about.
Branding videos
These videos are
responsible for focusing on brand storytelling as well as brand awareness. They
are designed in a unique manner and shown to the cold audience group. They are
known to feature the USP of the brand and also mention the amazing features of
a particular service or product, that are responsible for making the service or
product valuable and unique. You can also include your behind the scenes videos
here.
Product videos
The product videos are
responsible for taking a number of forms; however, you should focus on only a single product or two products in order to explain exclusively as to why the
customers should use them.
Tutorial videos
These videos are
responsible for overlapping with the product videos but they concentrate more
on how the product can be used. Apart from that, these videos also mention as
to how the product can be used in a proper manner. They are also responsible
for demonstrating value.
Educational videos
Educational videos are
responsible for teaching your present or potential customers about your
industry without mentioning any product in the entire video. This kind of video
is responsible for concentrating on building relationships as well as
establishing credibility.
Live videos
When you are going to live
on Instagram, your followers are going to notice this. You can make use of this
unique opportunity for engaging in question and answers, responding to the
feedback of the customers show certain tutorials, or just build relationships
with your customers.
UGC videos
There can be certain
videos, which your customers might have created and shared. It is a good idea
to share these kinds of videos because once your potential customers see that
people like your products or services, they are definitely going to purchase
from you. You can get real Instagram likes
as well.
Basics that you should know
Given below is the list
of the things that you should know before you are uploading videos on
Instagram.
·
Videos are going to last for 60
seconds.
·
Videos will be auto-played
automatically without sound.
·
You can make use of the videos
in the multiple image posts.
·
Aspect ratios of the videos are
19:1 or 1:1.
Best practices
·
You should respond to all the
comments that you are receiving.
·
Ensure that your videos focus
on the services and products that you are selling.
·
Your videos should be capable
of delivering your points to your customers.
Conclusion
Video marketing on
Instagram has proved to be extremely effective for a number of businesses.
Ensure that you know about the kind of videos and the best practices that you
should follow so that you can get the best out of video marketing.
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About Simon Morris 
I am a freelance writer.
149 connections, 0 recommendations, 323 honor points.Joined APSense since, March 14th, 2019, From Los Angeles, United States.
Created on Apr 6th 2019 02:26. Viewed 1,144 times.
