Ultimate Guide To Give Your Online Store A Holiday Makeover

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

Summary: Holiday is the season for giving and that means people are shopping so this is the right time for you to ask how you can help them accomplish their mission. Here given the ultimate guide to giving your Magento website a holiday makeover with the help of a Magento expert in Sydney.

The holiday season is the most significant and important period for all retailers. This is the optimum time to buy and gifts new things and fulfilled dreams of everyone. People are opening up their wallets during the holidays, so here given some expert recommendations on how you can give your Magento website a holiday makeover.

Before making any major changes make sure that basics are covered:

Perfect Design and Usability: To attract customers your store needs to be more attractive and make sense to your customer. If they can naturally browse your products then your store must be hit or they will easily make their buying decision. Less click for a buying process means huge profit and sales for your store.
SEO and Advertising: Optimised your metadata for the search engine to search product easily and you may choose PPC campaign to capture paid traffic and convert them into revenue. Make sure that this option can be implemented at the right moment, can open the holiday season floodgate.
Authentic content and exclusive products: To get perfect result you need to upload authentic and clear content in the product title, description and navigation. Make sure that your content should only speak about your brand, product and that is never creating any barrier or confusion among the buyers.
Pricing: To get a huge jump on the visit, you need to set your product price range more competitive. You may set it last but not least. Always cater to an affordable price range which can capture instant recognition and push for early shopping.

Now hope you have completed the basic changes as we suggested above, let’s take a look at the expert recommendations to boost holiday sales for your Magento store are given below:

#Customer segmentation and addressing their needs:

Break your customers in different segments as per their buying behaviour and offer your special price or exclusive items accordingly. You may characterise them as New Shopper and Older Shopper, National Customer and International Customer and 100$ payer and 1000$ payer etc.

#Offer discount coupons:

To encourage shoppers for more shopping you can offer a discount coupon for redemption. Keep in mind that shoppers always want to save so make your coupon code as that way you can circulate it throughout the season to entice your customers.

# Deal of the day offerings:

To retain your customers and attract them to come back to your store, you need to offer daily deals with an affordable and attractive price as they come every day to see what deals need to be grabbed. Daily deals are relatively easy to promote.

# Additional media integration:

Additional integration can help with your product promotions. Social media and additional eCommerce platform integration can boost your sales by 65%. Shoppers can share your products and comment on it. This type of direct and indirect review helps to grow your brand identity. Additional listing in another platform can help you to get customer from other sources.

# Use festive graphics to attract customer and offerings:

Festive graphics and fonts help customer to understand that your Magento store is now completely festive ready. Before making any graphical changes make sure that you have already made a list of your target customers and branding match.

Conclusion:

To give a complete festive look to your eCommerce site, you need to hire Magento expert from any recognised Magento development company in Sydney, Australia has many professionals and more than 10+ years experience.

Following the expert recommendations, you can boost your sales process and drive better ROI and must remember to match your brand and keep it simple. You don’t need to completely change your website you have to do is add a few holidays touches holiday touches here and there, you’re all set.

Jonathan Paul having expertise in Magento development, working at PHPProgrammers in Sydney, he is one of the leading Magento experts in Sydney, Australia delivers more than 150 Magento eCommerce on behalf of his company and maintain the goodwill to serve better in coming years to retain 1# position in Australia.