Top Tips to Design a SEO-Friendly Website

by Kevin Smith Author

If you own a business website, you naturally want more people to visit your web-page in an effort to market your business and boost sales. Web design is a crucial aspect of Search Engine Optimization (SEO) strategy, allowing your website to rank higher on search engine result pages (SERP). Websites designed without considering SEO best practices can hamper their ability to rank higher on search engine results. There are many companies that offer SEO services in the Chicago area. This article gives you effective tips on how to design a SEO-friendly website.

Create a Website that Helps Users

Search engines want to offer the best content to users searching for information online, and give higher ranks to websites that offer value to users. Design your website to make it user-friendly, so that users can easily find the information they need. Avoid using pop-ups and an over-load of flash content, which can lead users to click away from your website. Your website must include an intuitive navigation menu that leads users to find information with ease. Good website design keeps users on your website for longer durations, positively impacting your business.

Include Fresh Content

Google and other search engines are constantly upgrading their algorithms to find best quality content for users’ search queries. If your website has premium quality content related to your market segment, search engines will be able to find your website and place you higher in rankings. Updating your web-content with information that benefits users is a key factor in achieving higher search engine ranking. Quality web content that addresses users’ queries strengthens your brand image and shows potential buyers that your products will help them achieve their tasks.

Improve Website Loading Time

Users dislike slow websites that make it difficult for them to browse through the various web-pages. If your website takes long to load web-pages, frustrated users may result may abandon your website, hurting your business and your search engine rankings.

Include Keyword Phrases in URLs

Users looking for information online will first notice your website URL, making it important that you include relevant keyword phrases in the URLs of your website. It is important not to stuff your URLs with too many keywords, as this can result in search engines penalizing your web-pages. It’s recommended to include your one or two of target keywords toward the beginning of your URLs.

Optimum web-site design can boost your organic search engine rankings, and improve your online visibility. To avail of SEO services in Chicago area, contact a professional SEO agency.