Top Fashion Label: Abyss by Abby
Abyss by Abby is perhaps one of the earliest fashion houses to understand that modern women are not chained to the traditional image of women in society.
The fashion industry is extremely dynamic and fiercely competitive. Only those businesses succeed here which have a finger on the pulse of the consumers. Abyss by Abby is a relatively new company in the fashion industry, but has steadily grown from strength to strength in the last decade to make firm footprints in the fashion capitals across many continents. In the women’s’ fashion apparel segment of the fashion market, the name of Abyss by Abby has made a significant loyal following of its own and is reckoned as one of the top fashion brands.
The tagline of the brand “Pretty pieces with audacious attitude” rightly sums up its core philosophy. It is truly audacious and does not shy away to try the unconventional. The brand focuses on the women between the age group of 20-40 years of age. Abyss by Abby is perhaps one of the earliest fashion houses which understand that the modern women of the 21st century are not chained to the traditional image of women in the society. The modern woman is emancipated, liberated from the shackles of male chauvinism, and feels free to live the life as per her own terms. And why not? Women today are equal to men in various fields be it education, administration, jobs, politics, sports, professions and so on. The way the modern woman asserts her rightful place in the society is also getting reflected in the way we dress ourselves.
Abby Khier, herself a young, modern and smart woman, had inbuilt entrepreneurial skills. The first fashion store was opened by her in Sydney (Australia) in the year 1999 where she stocked the famous international labels and their latest collections. So the store became popular amidst fashion models, TV stars and social glitterati of Australia. They could understand that Abby would certainly bring in whatever latest fashion is trending in the high streets of London or Paris in Europe, or New York in the United States.
The successful venture prompted Abby to expand and very soon she also started her own label. She has a keen sense of fashion trends and also has uncanny understanding of the aspirations of the modern women. She advised and encouraged her designers to create dresses which were bold and did not hesitate to expose their bare skin. The sensuality and the oomph factor in the female dressing was audaciously brought to the frontline by her.
Today Abyss by Abby is making its firm footprint in all the high fashion streets of Europe and the US where she has her own stores besides having distributors in smaller towns. The loyal client base of her fashion wear is spread all over the world and expanding phenomenally. The recently launched Abyss by Abby digital store has been welcomed by those living in distant places. The website has been developed with meticulous care to make it user friendly. The website is also updated regularly with new arrivals and is getting numerous visitors every day.
The fashion industry is extremely dynamic and fiercely competitive. Only those businesses succeed here which have a finger on the pulse of the consumers. Abyss by Abby is a relatively new company in the fashion industry, but has steadily grown from strength to strength in the last decade to make firm footprints in the fashion capitals across many continents. In the women’s’ fashion apparel segment of the fashion market, the name of Abyss by Abby has made a significant loyal following of its own and is reckoned as one of the top fashion brands.
The tagline of the brand “Pretty pieces with audacious attitude” rightly sums up its core philosophy. It is truly audacious and does not shy away to try the unconventional. The brand focuses on the women between the age group of 20-40 years of age. Abyss by Abby is perhaps one of the earliest fashion houses which understand that the modern women of the 21st century are not chained to the traditional image of women in the society. The modern woman is emancipated, liberated from the shackles of male chauvinism, and feels free to live the life as per her own terms. And why not? Women today are equal to men in various fields be it education, administration, jobs, politics, sports, professions and so on. The way the modern woman asserts her rightful place in the society is also getting reflected in the way we dress ourselves.
Abby Khier, herself a young, modern and smart woman, had inbuilt entrepreneurial skills. The first fashion store was opened by her in Sydney (Australia) in the year 1999 where she stocked the famous international labels and their latest collections. So the store became popular amidst fashion models, TV stars and social glitterati of Australia. They could understand that Abby would certainly bring in whatever latest fashion is trending in the high streets of London or Paris in Europe, or New York in the United States.
The successful venture prompted Abby to expand and very soon she also started her own label. She has a keen sense of fashion trends and also has uncanny understanding of the aspirations of the modern women. She advised and encouraged her designers to create dresses which were bold and did not hesitate to expose their bare skin. The sensuality and the oomph factor in the female dressing was audaciously brought to the frontline by her.
Today Abyss by Abby is making its firm footprint in all the high fashion streets of Europe and the US where she has her own stores besides having distributors in smaller towns. The loyal client base of her fashion wear is spread all over the world and expanding phenomenally. The recently launched Abyss by Abby digital store has been welcomed by those living in distant places. The website has been developed with meticulous care to make it user friendly. The website is also updated regularly with new arrivals and is getting numerous visitors every day.
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