The Abyss by Abby Story
Abyss by Abby has understood this new assertion of modern women better than others and creates dresses which are certainly bold and audacious.
Success in any field is hard to achieve. It is even more challenging in the ferociously competitive world of women’s fashion wear. Despite dozens of established fashion houses firmly entrenched in providing leadership to the glamour world for decades, Abyss by Abby could be considered as one of the fastest growing companies to be counted as the global force in its right.
The story of this fashion power house is not very old. It began as a single fashion wear outlet in 1999 in Sydney, Australia. The dedication and passion of its owner Abby Khier has seen the store grow exponentially in the last decade. The store now has footprints across continents in Europe and US. The pretty dresses from the label can be found in high fashion streets of London, Milan, Paris and New York.
Abby Khier had the keen interest in fashion wear from her childhood and luckily she also got opportunities to visit Europe and the US many times in her formative years. She could understand that compared with London, Paris or New York; ,the options for getting a trendy outfit in Australia were limited. She ventured to open her first store in Sydney where she stocked and sold the latest fashion garments selected from the top labels in the world. Her astute understanding of fashion trends made the store synonymous with quality and novelty. Soon social celebrities, TV stars, fashion models flocked to her store to get their pick and became its regular customers.
Buoyed by her success, Abby decided to launch her label. The team of designers handpicked by her were highly talented and passionate about fashion. The tagline of her store reads “Pretty pieces with audacious attitude.” Today her label is seen with respect and awe by competitors around the world. The label commands its loyal customer base, and they have been adding new ones every day.
The bold and glamorous creation of the dresses by Abyss by Abby has started a new vista of dressing style in modern women. The self-confident women of this century wish to carve its place in the society and live life at equal terms. Not bowing to pressure from traditional past where it played second fiddle to male counterparts, the young, educated woman is now very much equal in all fields of daily lives – be it education, professional excellence, economic independence, political space.
Abyss by Abby has understood this new assertion of modern women better than others and creates dresses which are certainly bold and audacious. The target clientele of the dresses here are mostly the emancipated young women. These women carry themselves well in all circumstances and do not hesitate to wear glamorous dresses in social parties or celebrity events. The party gowns, evening wear and even the casual dress styles of fashion apparels at the store are designed with distinct flair and elegance. No wonder Abby Kheir is delighted by the increasing market share of its label around the world.
Success in any field is hard to achieve. It is even more challenging in the ferociously competitive world of women’s fashion wear. Despite dozens of established fashion houses firmly entrenched in providing leadership to the glamour world for decades, Abyss by Abby could be considered as one of the fastest growing companies to be counted as the global force in its right.
The story of this fashion power house is not very old. It began as a single fashion wear outlet in 1999 in Sydney, Australia. The dedication and passion of its owner Abby Khier has seen the store grow exponentially in the last decade. The store now has footprints across continents in Europe and US. The pretty dresses from the label can be found in high fashion streets of London, Milan, Paris and New York.
Abby Khier had the keen interest in fashion wear from her childhood and luckily she also got opportunities to visit Europe and the US many times in her formative years. She could understand that compared with London, Paris or New York; ,the options for getting a trendy outfit in Australia were limited. She ventured to open her first store in Sydney where she stocked and sold the latest fashion garments selected from the top labels in the world. Her astute understanding of fashion trends made the store synonymous with quality and novelty. Soon social celebrities, TV stars, fashion models flocked to her store to get their pick and became its regular customers.
Buoyed by her success, Abby decided to launch her label. The team of designers handpicked by her were highly talented and passionate about fashion. The tagline of her store reads “Pretty pieces with audacious attitude.” Today her label is seen with respect and awe by competitors around the world. The label commands its loyal customer base, and they have been adding new ones every day.
The bold and glamorous creation of the dresses by Abyss by Abby has started a new vista of dressing style in modern women. The self-confident women of this century wish to carve its place in the society and live life at equal terms. Not bowing to pressure from traditional past where it played second fiddle to male counterparts, the young, educated woman is now very much equal in all fields of daily lives – be it education, professional excellence, economic independence, political space.
Abyss by Abby has understood this new assertion of modern women better than others and creates dresses which are certainly bold and audacious. The target clientele of the dresses here are mostly the emancipated young women. These women carry themselves well in all circumstances and do not hesitate to wear glamorous dresses in social parties or celebrity events. The party gowns, evening wear and even the casual dress styles of fashion apparels at the store are designed with distinct flair and elegance. No wonder Abby Kheir is delighted by the increasing market share of its label around the world.
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