Discover Abyss by Abby

The target age groups of Abyss by Abby creations are the young, educated and confident women, mostly in their twenties and thirties whom are willing to experiment with their sense of dressing and styling.

The fashion label and the brand Abyss by Abby today enjoys a global recognition and has huge loyal patrons or clientele from different parts of the world. Abyss by Abby, the start-up venture of charismatic entrepreneur Abby Khier has witnessed phenomenal success in a relatively short span of a decade. One would agree that modern fashion, especially the fashion apparel sector catering to young women, is fiercely competitive and evolving continuously. The dynamics of this world changes almost every season as the modern fashion savvy woman of this century is always keen to experiment and assert her new found status in different ways.

The silver streak of entrepreneurship and independent thinking was visible early in case of Abby Khier. Born in Australia, Abby had many opportunities to visit fashion streets of Paris, London or Milan in Europe besides cosmopolitan cities like New York or Los Angeles in the United States. Her keen interest in fashion wear from early childhood led her to closely observe the trends evolving there and compare the same with what was available in Australian fashion malls. In the year 1999, she decided to open her own shop in Sydney which stored the latest fashion wear from iconic labels of Europe and US. She had the astute business sense to understand that there was a strong demand for the international brands among the elite socialites and upwardly mobile women in Australia. These young educated women with independent economic status were looking forward to remain contemporary with latest global fashion trends and the newly opened single outlet fashion store gained appreciation in just few months. 

She scouted the high fashion streets of the US and Europe regularly to stock latest trendy dresses from globally renowned labels and had her finger on the pulse for gauging the interest of her affluent customers which included top models, TV stars as well as social celebrities. Encouraged by the positive response, Abby Khier launched her own fashion label in coming years and subsequently opened her own stores in the fashion capitals of the US and Europe. Her team of talented fashion designers and fashion creators were always given a free hand to experiment creatively. 

The target age groups of Abyss by Abby creations are the young, educated and confident women, mostly in their twenties and thirties. These women often venture to make their own mark in the society and are willing to experiment with their sense of dressing and styling. They do not usually hesitate to wear something bold and sensuous for their party dress. The tagline of Abyss by Abby reads “Pretty pieces with audacious attitude” and the same is clearly reflected in its creations. 

The launch of her virtual store Abyss by Abby in the web domain has also brought in many new clients for the store. Now they enjoy the option to order and receive their selected niche dresses like cocktail dresses, evening party wear, and sensuous gowns etc which are extremely popular.