Top 3 Bengali Newspapers in 2021 for Advertising

Kolkata, also formerly known as Calcutta, is a major metropolitan city in east India. Being the capital city of the state of West Bengal, Kolkata is rich in its cultural heritage and till today continues to hold a strong legacy of intellectualism since before the British era. The city’s intellectual knowledge is reflected in all spheres of social life - right from art, literature and science to politics and journalism. 

This state is deeply rooted in scholarly tradition and has a large pool of Bengali middle-class intelligentsia, most of whom are Bengali speaking people since the official language of Kolkata is Bengali. Due to this reason, this city prints some of the most popular newspapers of this region in Bengali. Bengal has a population of over 5 million, the majority of whom are Bengali speaking. Hence, Anandabazar Patrika advertisements tend to work well since readers prefer such a publication when it comes to a Bengali daily.

With a literacy rate of 87%, which is higher than the national average of 74%, along with being the cultural capital of India, the people of Bengal are highly educated, intellectual and opinionated on a variety of topics. This characteristic of the Bengali communities is reflected in their popular ‘adda’ sessions where they minutely dissect every topic from a Bengali newspaper as part of their conversations. 

Many publications such as Dainik Sambad newspapers get distributed not only within the city of Kolkata, but also to other regions and districts within West Bengal. It is also well known that advertisement and newspapers go hand in hand all too skillfully as people from all walks of life scout the newspapers for opportunities. Hence every advertiser can effectively reap the benefits from publishing their ads in a newspaper. 

Let us discuss which Bengali newspapers are most fitting for an advertisement in 2021: 

Anandabazar Patrika 

Anandabazar Patrika is a Bengali daily newspaper that boasts a readership of about 6 million readers daily. Founded in 1922, it has flourished and is now easily the most popular daily in Kolkata and other regions of Bengal. Being one of the oldest Bengali newspapers currently owned by the ABP Group, it is a trusted source of information for many Bengali readers. To make it evident, at least one out of two Bengalis choose this paper as their ritualistic daily morning read. 

Anandabazaar Patrika advertisements are not for those who have a low budget. Since it is so popular in the Kolkata region and has such a vast readership, its rates for publishing ads tend to be relatively high. One must keep in mind that although their rates are high, the benefits reaped are equally beneficial as well. 

Bartaman Patrika 

Following Anandabazar Patrika, Bartaman Patrika is the second most popular and widely circulated newspaper in Kolkata. It holds a circulation of about 6 lakhs. Using Bartaman Patrika advertisements to reach out to the audience is indeed a good option due to its readership and also because of its three editions which are published simultaneously from Siliguri, Burdwan and Midnapore in Bengal itself. 

This daily was founded in 1984 by journalist Barun Sengupta and it has a classified section that is extremely popular among its readers. Bartaman Patrika also publishes an online version of this newspaper since 2002. 

Dainik Sambad Newspaper 

Dainik Sambad is the leading Bengali newspaper published from Agartala - the capital of the state of Tripura. It is largely circulated among the North-East Indian region with approximately 6,767,630 copies on a daily basis. This publication enjoys a vast readership and circulation, due to which it is the most popular regional newspaper in the country. Various brands and businesses trust this publication to release their advertisements due to such beneficial factors. 

Just as many prefer a Dainik Sambad advertisement, many have also come to favour Bookadsnow for the same. It is an online newspaper ad agency based in Kolkata with 30+ years of experience in the industry. Making the ad booking process swift and easy, it's also the best destination for amicable advertising rates.

So make your advertising ventures count!

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