Top 10 Video Marketing Strategy

by William Roy Digital Marketing Services

In recent times, the video has become one of the most important tools for digital marketing. Using video, businesses have begun to promote their products and services in a way that is more Digital Marketing Company in Newcastle appealing. In fact, video has become so popular that it is estimated that they will be responsible for nearly 80% of the world's Internet traffic.

 

However, there are some basic rules when it comes to video marketing that every marketer should follow in order to stay in the game and ahead of the competition.

 

We've compiled some of the best marketing strategies for your video

 

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1 Uploading Videos with Content Featured on YouTube

2 Optimizing Content

3 Optimizing Video Thumbnail With a Smile

4 Merging Video and Email Marketing

5 Make a Strong Call to Action

6 Using Third Graphics wise

7 Add Button Share to Player Video

8 Exploring Other Platforms

9 Adding a Transcript

10 Using Virtual Reality

Upload video to YouTube Content Interest

YouTube is the second largest platform for information and entertainment. In terms of statistics, every month more than one billion unique users visit YouTube to watch videos for more than 6 billion hours. It's mindboggling figures. Having account is not enough. You need to post a video dedicated to your brand, and work to create an identity that resonates with your customers.

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Therefore, to understand your online users is the first step - what the content would appeal to them? How will you get to engage with your video during a million others are available for consumption? It is important to identify what your users want to view and create content accordingly, without diluting the brand message or identity. Once your audience react to your video, you achieve organic growth would be amazing.

 

Optimizing Content

You have made an interesting video that is ready to be posted online. We will capture your content your users search intent? It needs to be optimized in such a way that the search engines can index your content and show it to the relevant users. Identifying keywords, therefore, one of the most important aspects of video marketing practices.

 

It is not limited to creating content featuring keywords - it extends to Video SEO where you need to optimize metadata with relevant keywords and content. This ensures that your video will appear at the top of the organic search results.

 

Optimizing Video Thumbnail With a Smile

Video thumbnails are often overlooked and yet it is one of the most important factors that forced the urge visitors to click on your video. People tend to form an impression of how good or bad the video. It is thus important to dress your video right thumbnail that appears attractive.

 

One of the best thumbnail image of the eye-contact involving direct human smile and make. thumbnail as having much greater opportunities to convince people to play the video.

 

Merging Video and Email Marketing

Video and email marketing go hand-in-hand. In fact, only the addition of the word 'video' in the email subject line has been shown to increase as much as 19% open rates, click-through rates by 65% ​​and reducing the number of unsubscribers by 26%. Also, adding a video thumbnail in the email that the email engagement levels superiors. Thus over mandatory to use video in email marketing campaigns.

 

Make Strong Call to Action

The need for a call-to-action or CTA as referred to in popular parlance should not be tampered with. Remember, users need the CTA to direct them to the next video or landing page, therefore, at the end of the video or in the text attached, ensuring CTA is evident that forces the user to further engage with your brand.

 

Must Read Video SEO Tools with YouTube Video SEO Best Practices

 

Using Third Graphics wise

Fill walk through the video at the bottom known as the third graphic. You

 

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Created on Nov 6th 2020 05:54. Viewed 238 times.

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