Tips to Nail Your Video Marketing Strategyby David Jones Digital Marketor
Often, our social media video marketing efforts are given weight by our own customers for the lack of imaginable stories that can reach them. It’s like run-of-the-mill, telling everything that internet users and especially our target audience are less interested in knowing. And the heavy budgets we use to create a ‘so-called’ powerful video and host it on a video platform are usually doomed as a no brainer. Is there a gap between what we do and what is expected of us. Whether it is B2B video marketing, B2C video marketing, or simply content -based marketing with the goal of filling the gap will remain the same.
Read on to find out what it takes to fill the gap and get you closer to your target audience through effective video marketing strategies. We bet the least mentioned marketing strategy will take your video production game higher than your competitors.
Tell the Story That Addresses Their Problem
One first. Your audience that you also target audience is the main character of your story, not you. Weather
It should be a personalized video just about your customers, your viewers, your audience that you want to inspire, encourage, persuade, or call to act like you lead them to your landing page. As a B2B marketer, think of this as the first thought in creating your video marketing campaign.
Why do you have to do this?
Because, unless you can make a connection with them, they won’t trust you or even enter any customer testimonials. If you plan to create brand awareness through video marketing or social media video marketing campaigns, you need to sow the seeds of trust in your viewers. And if it is done on a solid basis, it will definitely emerge into a relationship. Later you can make the relationship last by nurturing it by being constantly active on your social media platform and through other marketing efforts.
Now, how do you build trust?
By telling them clearly how their problem is closer to you than anything else, and how they can find a trusted mentor with you, who can lead them safely out of the problem and change their identity for to good. Or through marketing through an influencer. Let's break it down ...
Your product video describes your prospective customer’s problem as a story, where the customer is the key person, your brand is the solution and you are the Godfather who will show them the right path. Therefore, this marketing video should take your audience on a journey. It prepares the viewer to rely on the story and throw an element of doubt, excitement, and enthusiasm to know what will open, how they will greet each other, what questions they will ask each other, how friendly and comfortable the meeting will be, etc.
Your video ad business should be a medium to do exactly this. Only then are you in a position to count your interactions with your audience. This is the first step to attracting them immediately.
Identify the problem faced by customers
Telling their own story, having them as the main character / subject, and keeping their problem as the predicate, you can strike a strong chord with them. Gain initial interest to pull them to the next level.
Identify and, develop a storyboard to design an intense digital marketing strategy
Through your video, you are telling them that you know their problem and you recognize it. This is a way to acknowledge that such a problem exists, take for example in B2B, the problem of not enough leads on a website or in B2C, lack of having overly oversized sizes in casual wear. These are the problems customers face that need to be identified and matched to your offer in order to create a conceivable video marketing strategy. And this is what you need to come up with a storyboard. Build the basis of your video problem -solving strategy to guide all your further actions in those directions.
Gain the trust of customers
Once you’ve brought their story across and developed a connection through various mediums such as social platforms, a blog post, or even through activities conducted by your marketing team, you are going to trust them. Because, at this time they will understand that you have found a solution to their problem and you know how to get them out.
Guide them through their problem and channel their growth
As an educator and guide, it’s up to you to show them a way out of their tricky situation. Here your marketing automation strategy comes into play. At this stage, your brand is the elixir that will take your customer out of such a problem and give them the identity, position, or status they want to achieve in their life.
Adjust the video marketing strategy to meet and greet your viewers at these stages. This will ensure a success that you and your audience will be proud of. Isn’t this a sure shot-win-win?
Define a Call to Action
So, your video is ready and you have all the hashtags and interlinks in place to accompany the video across multiple marketing channels. Have you ever wondered how your audience will come back to you, if interested, after watching your video?
It will be like reaching the finish line first, but the medal will go to an opponent. So, don’t miss defining a call to action at the end of the video. Clear, precise, and concise, the call to action is the only chord of engagement in your entire video marketing campaign that can connect you with your leads or prospective customers. Also, optimize your video in the search engine so that your audience can easily find you. Never miss it!
Make Your Video Marketing Done on Multiple Channels
This factor is your right first step. Thorough and perfect. And you continue to show your video on social media aggressively. Does it sound like an alarm bell? Yes, it does.
In order for your online video marketing to be impactful, you need to release it across multiple channels. Use, not only social but also email, display ads, broadcast, television, mobile, web and all other platforms on which it may be displayed or displayed. Use every medium and channel to bring the story to your target audience. Get it in all the places where you know you can find your target audience. Marketing your brand through a facebook video is perfect but using it is never enough. The social world is more than just stories on Facebook, Twitter, and Instagram.
Promote Your Video with Digital Video Advertising
For B2B businesses Digital video advertising allows an online video marketing strategy to have a strong foundation for reaching audiences far and wide. As per Cisco study, 80 percent of all web traffic will be video content by 2019 and there will be a three-fold influx in video traffic by 2021. Going by this statistic, we’re on the edge a boom of content content. And what better times can we ask to live?
Seize the opportunity! Promote and advertise your video on digital media like there is no tomorrow.
- Coast the Change That Can Bring Human Life to Your Brand
- Let your audience know they are safe with your brand.
- Clearly define the benefits they can achieve with your brand.
- Underline the difference it can make in their identity / status.
- Highlight the change in using their status in the post.
- Remember, this is a bigger goal. All of this is done to make them feel that a brand can change their lives and their business for good.
These steps are one way to perform your online video marketing, social media video marketing, or digital video advertising correctly. The journey you take with your viewer in these tested steps is far from cementing the path for the countless journeys your viewers expect, already and before, to be with you.
Created on Mar 31st 2021 06:41. Viewed 108 times.