Top 10 Benefits of Social Media Marketing

Social media refers to the various online communication platforms like Facebook, Twitter, Instagram, YouTube, Whatsapp, etc. With over 4 billion active social media users in the world, it has easily become the mainstream for global communication. This digitalization has pushed back the traditional marketing strategies. In recent times, social media campaigns and strategies dominate the marketing world. Be it the top marketing agencies in Ahmedabad or Manhattan, a carefully planned social media marketing plan is mandatory. Here is why social media marketing is an absolute must:

1. Free Marketing

Social media is an amazing platform which provides free marketing space to reach a larger audience. Even though there are paid promotions available, a technically planned free marketing plan can also fetch you a good amount of organic traffic. Innovative social media marketing strategies will definitely bring in a good sum of money and build a strong customer community.

2. Faster Reach

The primary goal and the advantage of social media is the instant communication. Unlike the traditional marketing strategies, social media marketing can immediately reach your target customers. The two-way communication: from the customer and to the customer, is made possible through social media. 

3. Brand Reputation

Social media is an excellent platform to strengthen your brand recognition and brand familiarity. The constant user interaction and engaging the customer community increases the loyalty in your customers. They become your brand advocates by posting about your product and sharing it with their friends. This will definitely popularize your brand and generate new leads.

4. Organic Traffic

Social media is the face of your website. By creating convincing and appealing content about your product and posting it on the social media with the link of your website can bring in many customers. When they get familiar with your product through social media, they check out your website and the products. This automatically generates organic amount of traffic to your business.

5. Connect with your customers

Social media offers a direct connection to your customers, which is not possible in traditional marketing. This enables you to know your customers better and personalize your marketing strategies in accordance to their likes and dislikes. Customer service could be personalized and valuable insight could be gained through customer interactions.

6. Influencers & Sponsors

Social media celebrities are known as Influencers. They are the online trend setters and have a huge number of followers and fans. Using such influencers in your particular field and their influence on the followers by sponsoring them could also generate a good number of leads.

7. SEO Booster

If your social media has great content, user interaction and number of shares, it is likely to appear on the top search results. This type of social media content with the customer reviews and comments serve as a social proof for your brand authenticity and can easily boost your Search Engine Optimisation (SEO). 

8. Instant Evaluation

Your social media marketing strategies and campaigns could be instantly evaluated and customised. You could see all the evaluation statistics like number of likes, dislikes, shares, comments, visitors, etc. In accordance with these statistics, changes could be made to improve your marketing strategies.

9. Marketing Campaigns

Instead of using click to lure in the customers, use healthy user-friendly and engaging marketing campaigns to allow your customers to participate and contribute. This feeling of inclusion and contribution boosts customer response. Campaigns like give-aways, #challenge, twitter polls, photo contests, and sponsoring social movements, are some innovative marketing campaigns to engage your online customer community.

10. Transparent Competition

Social media marketing enables you to know the competitors in your field. This transparency promotes healthy rivalry among the brands. We could also track the marketing strategies employed by our potential competitors and learn from them. 

In this digital world of hashtags and viral videos, social media marketing is an irrevocable milestone for the top digital marketing agencies in India and the world. A well-planned social media marketing plan can definitely take you places!