Successful Digital Marketing Strategies and How To Plan Your Own Campaign

Digital marketing has become the core of all marketing strategies. In this era of social media platforms and digitalization, marketing strategies have also gone digital. While Digital marketing refers to the promotion of your business and products through digital platforms, your strategy includes the required steps you are about to follow to achieve your marketing goal. Here are some globally successful and quite popular digital marketing strategies adopted by social media marketing companies that can inspire your strategies:

• RED BULL

Red Bull, the energy drink company, has been dominating the world of marketing for decades now. Their unsurpassed and innovative marketing strategies along the years have not only popularized their brand, but also created a lifestyle among its consumers. One of the successful marketing campaigns of Red Bull is that it sponsors a number of extreme sports events all around the world, wherein exclusively engaging its target audience. Through constant interaction with its consumers on social media and its daring and attractive video content are quite popular among its consumers.

• GoPro

GoPro, with action cameras being its main product, has adopted a quite successful marketing strategy by engaging its customers. GoPro’s YouTube channel has exciting live action footage videos posted regularly. But the key point is that most of those videos are made by its users. GoPro awards are conducted to choose the best live action GoPro footage shot by its loyal users. This is one of the best digital marketing strategies engaging its own fan base.

• Geico

Geico is an insurance company globally known for its advertisements on various social media platforms. With Gecko being its mascot, Geico is known for its brilliant and effective advertisements along the years. Their digital marketing strategy is the paid pre roll ads on YouTube. Their compressed ads with their diverse and innovative content are definitely eye-catching for the global audience. 

Inspired to create and curate your own digital marketing campaign? Here are some simple steps to consider before you start:

1. Know and study your Target Audience – this primary step is very important before you plan a strategy. Through various surveys, interviews and research get detailed and well-rounded data about your target audience. This includes demographic and psychographic information of your potential buyers. 

2. Put Down your Digital marketing Goals – this is a necessary step that many of us tend to skip. The specificity of your goal plans helps to avoid digression. Put down your short-term and long-term goals on the digital platforms. Gather some digital marketing tools that you think will be helpful for your strategies.

3. Plan your Campaign – after evaluating the accessible and affordable media platforms of marketing, get into devising your own marketing campaign curated with every detail along the campaign. Customize and improvise your existing content and find ways to generate more leads to increase organic traffic to your website. Auditing the campaign is also an important step. Based on your investment, choose paid or free marketing campaigns to suit your business and your target audience. Mapping out a detailed digital marketing campaign will definitely drive you to your goals!

Be it owned media or earned media or paid media, marketing campaigns could be successful with required updates and specifications. Are you a digital marketing company in Ahmedabad? Look into some successful campaigns; evaluate your business ideals, curate a marketing campaign accordingly, stick to your campaign on its course and your business is sure to spike in its digital revenue!