15 Reasons Why Marketing Through Social Media is a Must For Every Small Business

Digital Marketing has taken promotions and advertising to another level. This version of marketing has many subsets like search engine optimization, email marketing, social media marketing and many more. Out of all these, social media marketing has been proved to be the easiest and the most efficient subset to promote your product or service. If you are looking for a Social Media Management company in Ahmedabad to provide such services Digi elephant is the company for you. 

Here are 15 reasons why marketing through social media is a must for every small business:

1. Mass Usage

A study conducted in 2019 revealed that approximately 3.5 billion people are active users of social media. This makes it perfect for small business to build their brand and eventually drive traffic on their website.  

2. Customer Engagements

Social media allows brands a new way to engage with their customers. This way is more direct than the previous one. Businesses can easily know what people are expecting from their brand, and the things they are doing right are. By interacting with the customers builds a sense of trust in them and increases the reputation of your brand.

3. Cost-Effective

Since you are allowed to set demographics like age group, hobbies and location while creating a campaign on social media, you make sure that your product or service reaches to the people who need it. Hence, you don't overspend your budget and save a lot of money. 

4. Brand Transparency

Through social media apps like Facebook, Twitter and Instagram, you can show your company's true identity. People tend to trust those brands who have been honest by showing the advantages and limitations of their product.

5. Analyzing your competitors’ campaign

Through social media, you can easily keep an eye your competitor’s campaign. You can see things they are doing right or any new services they are offering and plan your next move in the market accordingly.

6. Ranking up on SERP’s

The ever-changing requirements of staying up on SERP's has also included social media presence as one of the requirement. Search engines receive the message of the rationality of a brand through their content on their socials.

7. Easy leads

Lead generation has been a vital process in digital as well as traditional marketing. Social media provides businesses easy leads by knowing customers interest. On Facebook, you can have a campaign with lead generation as the main goal.

8. Customer service

These days, customers expect brands to solve their problems regarding their product through social media. This is a regular thing for airlines as many people complain about their lost baggage on Twitter, to which that particular airline's Twitter handle takes the complaint forward.

9. Increase sales

As mentioned above, lead generation is fast and efficient on social media. This leads to an increase in sales as businesses can follow up on those leads directly through social media and convert those leads into sales.

10. Influencer marketing

Promoting your brands through influencers who already have built a trust with their thousands of followers is Influencer marketing. This division in social media marketing has been proven to be very effective and worth the money.  

11. Managing Crisis

If your campaign has been received in a wrong perspective, and your brand value is going down, posting a PR statement on all social media is a must. A famous example is of Pepsi, as the brand received a mega backlash for their campaign featuring Kendall Jenner, Pepsi instantly posted a statement on social media to clear the message of the campaign.

12. Analyzing the effects of the crisis 

Through people's comments, replies and posts, a brand can see how their image is in the market and act accordingly to lift their image.

13. Brand Authority

Through robust content and frequent engagements on social media, a brand can build trust among the customers.

14. Keeping up with on-going trends

Through social media, you can be aware of current trends and build your campaigns around those trends.

15. Post Campaign Analysis

You can easily analyze how many people have viewed your ad, how many have engaged with those ad and other demographics which helps you build your next campaign.

Companies like Digi elephant, which is a digital marketing company in Ahmedabad are focusing more on this division of digital marketing, viz. social media, ensuring their clients are not left disappointed.