Tips that will help you sell your art at better prices

by Alex Hennry Digital Marketer

Selling art is far more difficult than creating it. Artists need specific ideas and strategies in order to earn a lucrative profit. There are guidelines that an artist may need to follow to represent their art in Indian Art Gallery in London.

We have mentioned a few tips in this article that will help artists sell their art.

· The customer holds the supreme place

There is a lot more scope for the artists, and they can do a lot more in terms of this. Most of the times, artists do not think about customer’s perspective while creating and presenting art.

They should alter their strategy. Create art that customers love. Avail every selling opportunity you come across.

· Selling and buying should be fun

Finding the art, bidding for it and purchasing it, at last, should be exciting and thrilling enough. Rather it should be an addictive process.

The thrill of collecting items lies in purchasing every antique that excites you whether it is in your budget or your budget needs to be adjusted accordingly.

· ‘Only collectors’ should be not your target

Indian art in London is based on the likes and dislikes of collectors only. Both the artists and galleries are focused and concentrated towards collectors. Rather it should be about fostering the potential interest of buyers. Even the serious collector was the first time buyer once.

· Collaborate with other organizations that sell art

Try to work together with such organizations because it will make selling easier both for you and them. It works perfectly well for audience development and marketing.

Art galleries do promote each other and encourage cross-pollination of customers. Try with as most familiar art galleries as you can.

· Why not start a membership scheme?

You can ask your customers to pay a certain sum of money on a monthly basis. It will help them to access things which were not possible earlier. Like, they can easily meet artists, curators or other similar customers or collectors. This scheme works well because with time they own a good sum which can be used to buy antiques only.

· Some out-of-the-box ideas

Artists are known to create art pieces. What if they try their hand in cooking and organise a food tasting session? It is all about developing a relationship with your customers and inspiring them to try your art or buy it.

· Price it right

Price is the most important aspect when it comes to shopping. Compare your process with other artists. Test the market before establishing your prices. Most of all, be consistent with the price. Keep it same for all the galleries, open studios and art fairs.

· Give them reasons to visit

Arrange live performance shows, night-time openings, educational workshops, food parties or maybe a lecture. There can be many decent ways of inviting over guests. You can send emails or messages or put advertisements in newspapers or magazines.

Once more people will start visiting you; the chances of getting your stuff sold will increase.