Despite the rise of several social media platforms, Facebook still reigns supreme with a reported 2.07 billion monthly active users recorded this 3rd quarter of 2017, according to Statista.

It’s no wonder, either, as Facebook is the top platform in terms of providing users with cool new features regularly and for making messaging, photo-sharing, video viewing, and plain text-posting all available in one site.

One of Facebook’s most popular features is FacebookAds, and understandably so as what business wouldn’t want to take advantage of Facebook’s massive user count? Yours definitely shouldn’t. Here’s how you can make the most of your Facebook ad campaign.

By placing ads on Facebook, you automatically gain access to insights regarding your ads’ performance. You can see which posts garnered the highest reach and the most clicks and engagements, also what posting times are most effective, what type of material is most engaging, etc.

Checking your insights doesn’t cost a thing, and Facebook placed them there for a very good reason, which is why you mustn’t neglect them. With better awareness as to what works with this crowd and such, you’ll be able to better target your ads for greater chances of conversion.

While ad copy is undeniably an important aspect in effective selling, for Facebook and its corresponding audience, images have a greater chance of capturing your potential customers’ attention.

This is why it’s important that images are wisely chosen – make sure you pick interesting subjects, note arrangements if there are multiple items, and most importantly, that you’re using good quality photos.

If any manipulation is to be done, make sure to use attractive fonts and appropriate color palettes that don’t clash with each other as well as with your branding guidelines.

One of the best things about placing an ad on Facebook is that they’ll work with what budget you have, and this budget you can expand with time as your budget grows more comfortable.

Even better than that, there’s a feature called CPM (cost per 1000 impressions) which makes sure your ads are targeted to people who are more likely to react positively to your ads based on past stats. With that, you’ll know where to allocate those larger portions of your budget for optimized effectiveness.

Advertising business on Facebook is a great option for budget-conscious businesses looking to increase their visibility on a widely used platform. All the tools are there, you just have to know how to use them to their advantage.

Properly strategizing takes time, and in order for you to keep yourself from losing time for other business matters, it would be wise to outsource your Facebook advertising needs to a digital marketing company. Not only will they get the job done, you get the advantage of their field experience as professionals as well.

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