Guide to Effective PPC Campaign Management

by Ben Goodman ***
PPC campaign management can make or break your business. It could also be the only thing that separates a huge amount of return of investment (ROI) from money wasted down the drain. Businesses use PPC campaigns because, not only are they targeted, but they are also immediate. It’s perfect for procuring customers in a short amount of time. It’s also an effective tool for testing. However, venturing into PPC campaign management is not an easy task, so we’ve prepared a guide on several factors you need to keep in mind that will greatly influence the flow of your campaign. 


Know The Structure

A successful PPC campaign is the sum of all its parts. Master the parts and you master the whole. The architecture of every paid search campaign has the same five elements organized hierarchically:

  • AdWords Account
  • Ad Campaign
  • Ad group
          o Keywords
          Ad Text
          Landing Pages

Knowing the structure and relevance of your pay per click campaign before launching them will save you time and effort. 

Research Keywords

If you are a newbie in PPC campaigns, you may experiment with broad matches to find out which keywords people are using. Once you know what your market is doing, you can start using exact matches. Pick keywords that are relevant to their corresponding ad group.

Create Specific Landing Pages

Create a page for each of your products. The description should be unique and catchy with the prospect customers in mind. The keyword must reflect the ad, and consequently,  the landing page. The page should also be optimized so that it will load quickly.

Have Variety in Your Ads

In Pay Per Click campaigns, you are allowed you to have different ad variations. When you have more than one ad group, you will be able to monitor patterns such as which ad is more effective by comparing it to the others. 

Focus on which ones are selling by increasing or transferring budget allocation to them. Do not waste your time and money on low performing campaigns.


Optimize Campaign Settings

If you want to optimize your budget, you need to align your campaign setting with your business goals. Choose your target audience or a specific geographic location and research their habits and personalities.  

Many of your customers use their phones to surf the internet, so it is vital that you design your website so that it can be viewed on mobile devices.

Optimize Campaign Settings

Look at the numbers and analytics of your campaign. What are they telling you? You will be able to tell which strategies are netting you the most return of investment. By doing this, you can refine your ppc campaign whenever you deem possible, and fix areas you find problematic or ineffective.

Successful PPC campaign management cannot be learned overnight. It is something you will develop through experience from several trials and errors. Following this simple guide will however make sure you are heading to the right track. We hope this was able to contribute relevant information to your journey in ppc campaign management.

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About Ben Goodman Advanced    ***

35 connections, 2 recommendations, 211 honor points.
Joined APSense since, November 22nd, 2016, From Bicester, United Kingdom.

Created on Sep 26th 2017 01:33. Viewed 775 times.


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