Effectively Reaching Your Market on a Budgetby Ben Goodman ***
As a business just starting out or still in its initial phase, you’ll most likely still be working on building your customer base and company reputation. It’s understandable, then, that you’ll want to put effort into introducing your business to the market on a pleasant note. As a start-up it’s also most likely, that you won’t have a lot to spend on doing so. Luckily, there is a budget-friendly solution that allows you to successfully do this . This genius, will-not-break-the-bank, solution is online customer support.
Customer support is not just about answering inquiries and noting comments. It is quite a vital factor in establishing a positive personality on the customer front. This is why it’s so important to make sure that your customer service team is fully aware of how its capabilities can be maximize. Maximizing your customers support team is important especially since online platforms are some of the biggest review outlets when it comes to customer feedback.
With that, here’s how you can successfully use customer service as a marketing tool.
Do More on Social Media
Internet users tend to appreciate expression of personality and interactive-ness with business pages. Aside from the basic answering of questions, it would do good to do things such as like and share posts from customers, as well.
Sharing testimonials from previous customers on your online pages is another good way to subtly show potential customers just how customer-centered your business is. Doing so can be a major plus point for your business especially since customer reviews (as opposed to paid endorsements) are typically seen as more reliable.
All these show that your business values customers and customer interaction. It’s one thing to display services, hours, answering questions, etc. on your social media pages. But it’s another thing to be engaging.
Majority of online activity happens on mobile devices, nowadays, as reported by ComScore. With that, users are more likely to place value in mobile device-friendly material.
Support forms and other similar material shouldn’t be difficult to access on-the-go. This is most likely how your customers are going to be checking them out in the first place. Therefore, support forms should be easy to open and make use of.
It may sound like this is more on the development side, but the efficacy of these materials still make an impact on the customer experience. This should be the greatest concern of any customer support team.
Be There Every Step of the Way
Again, customer support is all about making sure that the customers are satisfied. When addressing concerns, make sure your support team knows their purpose. They should be aware of their responsibilities, from inquiries to possible follow ups.
Customer support shouldn’t just be there to help with certain areas. Nor should be just for when there’s trouble. Customer support should be on standby for whatever matters customers may need help with and check up on said customers after transactions.
It’s clear now that effective customer support, online or otherwise, requires pro-activeness. This pro-activeness should both translate on the technical side and on actual team. As a start-up, you may be busy with other business concerns. It is understandable if it leaves you with little time, not to mention energy to manage your customer support team the best you can.
This is where hiring a support team from a digital marketing agency can help. Your customers are assured quality catering to since the people you’re getting are well-versed in dealing with customers, especially via social media platforms.
Best of all, since you’re outsourcing the task, it won’t cost too much. So if you’re start-up looking to establish a good reputation via customer service, outsourcing your support needs is the way to go.
Created on Oct 16th 2017 01:24. Viewed 596 times.
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