Things to Consider When Designing Leaflets

Leaflets are small piece of papers which are distributed to customers with some other things like newspapers, brochures, magazines etc.  Leaflets are printed on various types of paper quality such as 130gsm, 170gsm paper and premium 300gsm. These are used mostly by business companies to advertisement and promotion of their products and services. Leaflets can help you to enhance the first impression of your business to your customers.

Distribution of leaflets plays a major role in meeting these objectives and keeping the name of your brand fresh in the mind of customers. Leaflets are used for several advertising activities and can be used by diverse means, such as promotional printing, door to door delivery, business leaflets and magazine leaflets.

However it’s a challenging task to get a perfect leaflet with all necessary information and good quality photos on it.  To design leaflets, you can take help of a professional company expert in printing of cheap leaflets.  

Here are few things which you should not ignore when designing a leaflet: 

• Less is more- concept of ‘less is more’ is totally relevant when it comes to designing a leaflet. No one wants to read a leaflet full of long sentences. It looks boring and creates mess on the leaflet which can confuse your customers. 
• Include images- Adding images in the leaflet always work well. Make sure that the photo you are going to use is of high quality.
• Understandable- It is very important that your clients can read and understand the words mentioned on the leaflet.  Avoid using light colors such as yellow or white for text unless background is dark. Sentence and title should be short and simple that will grab the reader’s attention. Something like “Up to 30% sale” works well.
• Contact- it is very important to give an authentic contact number, e-mail address and other links related to business for customer care service. 

You can give:

·         Link of your company’s website

·         Link of Facebook, Twitter, etc.

·         Phone number

·         Email id

Order leaflets online: 

There are many companies in the UK and other parts of the world which offer the service of cheap leaflet printing.  These printing companies use digital printers to print high quality leaflets in the budget you can afford. A little browsing on internet will help you to find many such companies in your city which offer this service. You can find nearby best printing company and take advantages of their service. 

This article has written by Mark Jim. He is a professional article writer. This article focus on printing services in London. Leaflets can be a great method of advertisement, marketing and promotion for any business organization.  With the help of leaflet, a company can inform their customers about a new product, service or any upcoming event.  Leaflets are considered as a very cheap marketing tool.