Leaflets/Flyers Printing in Detail

One of the popular way of wide marketing is done by flyers or pamphlet. It is the most effective way of marketing any kind of business, cause or event. Generally, flyers are printed and distributed to the most crowded areas where few people distribute it to the people passing by. Flyers can also be posted on walls and street sign to promote any event. Generally, Flyers are used by numerous individuals for the following purposes:

• Mostly it is used to advertise any form of concert, event or guest appearance at any certain event. It turns out to be a great way of spreading information about a festival or a political rally.
• It may also be used to endorse any product or a service. Many restaurants and pubs use it to promote their exclusive and limited offers to current customer as well as new ones. It is an easy way of alluring customers to a sale or restaurant offering discounted rates.
• Leaflets are widely used during elections and other political events. Most of the parties’ campaigns are advertised using flyers which includes the party’s policies and promises. It is a useful way of campaigning in elections by distributing flyers and posting it to several areas.
• It can also be used for recruitment purposes, many organizations hand out pamphlets on streets when there is an employment emergency. It is the quickest way of finding relevant candidates.

Apart from the uses of a leaflet, flyers are printed at different rates, which is why they are able to serve diverse purposes. The flyers can be classified as follows:

ü  A6 – This size can be compared to the size of a post card.

ü  A5 – This category resembles to half of the size of letterheads.

ü  A4 – Letterheads are exactly the size of A4 sheets. A4 is the most common size throughout the world.

ü  DL – It is a very small size and can be compared to a compliment slip.

Flyers are inexpensive to print which is why these are used by almost every organization irrespective of their business. Cheap leaflet printing are offered at most of the printing services. The prices vary depending upon the size of the leaflet as well as the ink used and color/non color prints. 

The technology has changed the types of printing services. With the introduction of internet, it has become much easier for the people to get the flyers printed. People can send their design to the printing company online which becomes a hassle free way of getting the job done. Flyers are commonly used in schools, colleges and other events where they are distributed the most as it involves greater crowds. Sometimes pamphlets are distributed at public areas such as shopping complexes or malls.