The wise platform for the young - Radio

Whenever we feel the dearth of anything ever, internet never fails to surprise us. Right from shopping appliances to clothes, movies, music, food and much more it always decorates options beautifully in front of us. It cannot be denied that just like clothes we require options for the type of music we hear. Fashion changes daily and so does the demand of clothes, likewise music strives to grow continuously and so does its acceptability worldwide. With technology getting elder and wise day by day, we hardly need to move inches when it’s all about getting these things delivered to you at your doorstep. 

Let’s take an example of a small group in a remote city from across the globe releasing its song on internet and at the same time some internationally famous star doing it too, the internet gives scope to both of them to flourish and find its takers. 

With the increase in number of online radio stations, the music reaches to the depths and ears of non conventional listeners too. It is also a type of advertising in itself. Imagine yourself as a part of such a rock band who has just entered the music market, you would not find takers and if you find any you have to work really hard to keep up to them. But with the exposure on radio, you don’t need to advertise yourself but your music would do the rest of the talking. The more people will listen to your song and like it, the more chances you have as a band to grow, flourish and improve. And this is just one advantage of radio for the newcomers. It is a budding platform for both new and established singers alike. If we sit and discuss the advantages, there would be many more. And moreover the public loves the attention given to them with these catering to them and glittering options for the same.

Even with new releases daily for Hindi movies, we get these songs getting played again and again across all radio stations just in order to increase their reach and garner publicity for the movie as well. And believe you me, most of the times when we randomly hear some song and start liking it; it’s through the medium of radio. Such astonishing gift of music in barrier breaking languages and feeds from movies, rock bands or an internationally acclaimed singer; we as a consumer aren’t complaining but demanding more and more of it.

As a listener, we get to experiment with different music feeds. With hundreds of radio channels at our disposal, we have all the alternatives that we want.

The world music and its reach were never so swift but with online radio stations in India we have this possible. So let’s try and make optimized use of it both as a user and listener.