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The Phases of Building a Successful Business 4: Your Marketing Luncheon

by Olufolake Stephen Adams Business/Marketing Consultant

The Phases of Building a Successful Business 4 -Building Your Marketing Luncheon.

Hello every one and welcome to another business week.

sorry that i couldn't send this post to you last week, so here is it.

This phase is the ROOF TOP BUILDING OF YOUR BUSINESS HOUSE.

I have talked about phase 1 which was the building process that makes you in the business.

phase 2 begins the FOUNDATION of the success of your business proper.

Here i mentioned the 5 needed QUARRY STONES that you need to put in place.

phase 3 was the building structure that shows you also 5 SOLID PILLARS that you need to put in place to build a lasting and durable business.

please check the group for these posts.

Now to cap it up is to lay the roofing sheets on your business house which is YOUR MARKETING LUNCHEON.

This is where your SALES GENERATION LIES.

This is where your sales funnel strategy lies and it comprises of the following sales funnels :

SALES FUNNEL 1

Identification of what sells.

This is your FIRST MARKETING LUNCHEON that your business needs to feed on.

Don't just CREATE PRODUCTS OR SERVICES. CREATE THE ONES THAT CAN SELL THEMSELVES and how do you do that?

1. by what people ARE REALLY IN NEED OF OR WANT. NEVER ASSUME FOR YOUR PROSPECTS. FIRST FOUND OUT WHAT THEIR PAIN POINT OR PROBLEM IS.

2. use the phase 3 pillar 1 of finding your genre in business. i gave several genres or niches that are in great need in the market today.

search them and look for products and services within them.

SALES FUNNEL 2

From number 2 of sales funnel 1. WRAP YOUR PRODUCTS AND SERVICES AROUND THOSE PRODUCTS AND SERVICES IN THOSE NICHES OR GENRES that people are in need of.

when you've done that, then SET UP SALES FUNNEL 3

SALES FUNNEL 3

BUILDING AN EFFECTIVE MARKETING CAMPAIGN.

Now it is NOT enough to do a marketing campaign, it NEEDS TO BE EFFECTIVE.

Now i want you to note the ADJECTIVAL WORD EFFECTIVE QUALIFYING THE NOUN 'MARKETING'

What does this mean? it means it is amplifying that noun that it is not just any marketing campaign, IT IS AN EFFECTIVE ONE; meaning result oriented, powerful, result generating and to do this requires SKILL in the following:

1. marketing.

2. salesmanship

3. selling.

Blasting your advert every where will not work. spending 24/7 on the social media will not work neither, done that been there, know that.

so to get an effective marketing campaign, get skilled in those areas, i told you about earlier.

SALES FUNNEL 4

CONSTRUCTING AN EFFECTIVE ADVERT BOTH OFFLINE AND ONLINE.

Advertisement is the POWER SOURCE to the success of your business and to get the best out of it, you need to make it effective.

Now an advert both offline and online are two different adverts because they feed TWO DIFFERENT AUDIENCES AND ARE TOTALLY TWO DIFFERENT BUSINESSES, so you can't combine them together.

Pay Per Click advert cannot be combined with a TV Advert. Both are totally different.

The offline advert deals with the TRADITIONAL WAY OF ADVERTISING which includes

1. TV Ads

2. Radio Ad

3. Flyers

4. Postcards etc.

However in an online advert you need the following to make it EFFECTIVE:

1. A working and content rich website

2. a blog

3. a domain name.

4. SEO

5. Keywords

6. Freebie

7. Email list

8. Traffic Exchange websites etc.

These will empower your business visibility and exposure EMPOWERING SALES FOR YOU.

SALES FUNNEL 5

Now it is time to GO GLOBAL.

To go global means to experience what is known as EXPONENTIAL GROWTH I.E. A COMPOUND INTEREST GROWTH.

This is where MASSIVE SALES ARE GENERATED.

There are 3 forms of growth that a business undergoes:

1. ARITHMETIC WHICH IS ADDITION.

2. GEOMETRIC WHICH IS MULTIPLICATION.

3. EXPONENTIAL WHICH IS COMPOUND INTEREST GENERATED

So how do you experience an exponential growth.

1. get competent, efficient, effective, reliable and credible workers and take good care of them.

2. Develop the leaders within you.

3. partnership. partner with credible and successful e commerce sites and pull into their customer base.

here lies the end of the phases of building a successful business.

a business coaching course program is available with the manual and workbook with 6 powerful business materials that dive much much deeper into these phases.

if you are interested, kindly contact me.