Articles

The Communication Concept in Marketing

by Olufolake Stephen Adams Business/Marketing Consultant
Marketing is more than just SELLING PRODUCTS AND SERVICES. it is about HOW YOU COMMUNICATE YOUR PRODUCTS AND SERVICES TO YOUR CLIENTS TO PURCHASE FROM YOU.
Marketing has different concepts by which it operates. Now to understand this further, what is a concept? A CONCEPT IS A DESIGN BY WHICH AN IDEA WORKS; meaning that if the idea doesn't have a design by which it operates,it is NOT YET A CONCEPT. Wow. yep.
 
So, to be able to maximize this concept is to be or learn to be a Master of Words. Men of persuasion are men of words. They are men who know how to control words. They have known how to turn their words into money.
How you convey your products via words to your customers will determine
whether they will purchase or not.
You have to know how to communicate persuasively, that is the only way this
concept can work for you.
You must know how to make your words work for you.
How do you do that?
1. Learn to be a master persuader. My book, ’20 Secrets in Making Excellent
Sales in Marketing
’ will help you immensely and help you to become one.
2. Be honest.
3. Be sincere. Don’t tell lies.
4. Be truthful.
5. Be credible.
6. Let you and your words be one with your products. Don’t say something
about your product and your product performs something else. What you say about
your products must be rue with its performance.
7. Let your words speak to the wants and needs of your clients or customers
and they will listen to you.
Lastly in the communication concept, you have what is known as the
COMMUNICATION LANGUAGE OR TOOLS.

What are these tools?
Communication tools are the tools that will empower you to sell and to make
sales. Normally, in communicating to clients, you sell your competence and yourself
first. To get your customers attention, is to known how to sell yourself well through these communication tools: your mind, your face, your body and your voice.
What are their functions?
Your mind shows you what to say while your face, body and voice show you how to say it.
Once you utilize these communication tools, you have successfully utilized the
communication concept.

For more on how to communicate EFFECTIVELY WITH YOUR CLIENTS TO BUY FROM YOU, Please go here

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About Olufolake Stephen Adams Senior   Business/Marketing Consultant

75 connections, 3 recommendations, 575 honor points.
Joined APSense since, December 27th, 2016, From Ibadan, Nigeria.

Created on Sep 5th 2017 10:23. Viewed 510 times.

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