Increasing Web Site Traffic with an Affiliate Microsite Platform

One of the first key performance indicators for a web site is the number of visitors. While this should not be the only KPI, it does start a foundation of various other metrics to determine how well the web site is doing for a particular business. Leveraging an affiliate microsite platform can amplify your number of visitors while also improving the quality of leads and increasing your conversion rates.

Why Use Affiliates?

An affiliate microsite platform is a solution specifically designed to connect your web site to various affiliate partners that specialize in funneling opportunities to your business web site. The affiliate sites can range from community level online partnerships to large pay-per-click sites designed for lead generation. Affiliates already have substantial amounts of traffic and can help to promote your particular products or services.

One of the most effective ways to partner with affiliates is to create specific microsites that are tailored to the affiliate. A microsite platform will help you to manage the various microsites and update them simultaneously or at scheduled intervals.

For example, you may have decided to launch a risk free trial as part of a new product announcement. You can update all of the different pages by using an affiliate microsite platform solution.

How do Affiliate Microsites Work?

Whether you have two affiliates or twenty there are specific ways that these sites function:

• Affiliate promotes – depending on your agreement with the affiliate you can be a featured business on their web site. This will help generate traffic to your site.

• Tailored targets – an affiliate may specialize in a particular target audience. For example there may be affiliate sites that focus on fitness and beauty. By finding the right affiliates you can get high quality leads that are more likely to convert to customers.

• Tracking traffic – with a quality platform software you can monitor the traffic that is generated for each affiliate site. With this information you can find the best quality affiliate sites and drop affiliates that are not performing as expected.

• Use the social media channels – you can also use social media sites such as Facebook, Twitter, Pinterest, LinkedIn or others to boost the effectiveness of affiliate microsites as well as you own main web site.

• Quality content – you can tailor the content on the microsite pages towards the specific audience, or you can publish content across all of the microsites such as blogs, newsletters, press releases and more.

One of the most important parts of an affiliate microsite platform is now it can easily fit into your marketing plan. The Fyoosion platform merges the power of affiliate microsites with direct marketing  automation software to create a highly efficient and effective lead generation and conversion rate boost platform. The fully integrated Fyoosion solution will help you to manage affiliate microsites while also helping you create dynamic content and web design. These tools also manage subscription lists for email newsletters, social media posts, blog updates and much more.