Can Marketing as a Service Software Help Your Business?
As a company expands, very often a “home grown” marketing approach develops. Do-it-yourself marketing looks like an inexpensive solution on the surface, but there are hidden costs and risks. A growing trend for small, medium and large businesses is to utilize marketing as a service software (MaaS) instead of building from scratch.
Home-grown versus MaaS
Consider some of the benefits when using marketing as a service software:
- No lengthy installation – there is no need to set up servers, network, or install the software at your location. The system is readily available when you are ready to begin work.
- Additional IT resources are not needed – you will not need to hire more IT staff or train internal resources. All of the support is part of the services agreement.
- Scalable – the cloud-based software can scale up or down depending on your specific business needs. For example, during the holiday season you may wish to have many different campaigns launched. Then, after the holidays, you may want to scale back to the normal schedule.
- Flexible – depending on your particular marketing strategy, marketing as a service software can be configured to your processes and enable features or functions based on your needs.
- Expandable – choose a very simple marketing approach that has web design and email subscriptions with newsletters. Or add other options such as content management, social media, affiliate microsite platform, and more.
- New technology – as you require new marketing technology or features, your marketing as a service provider can add them. For example if you would like to create a mobile marketing campaign with a downloadable app, this can be added as part of your marketing services.
- Incorporate business rules – the marketing services software can be tailored to your unique business processes and rules. If you wish to create a web site design template and always have a particular feature in the upper right hand corner of the page, the software can have this enabled. If you want all new leads routed to a particular person for qualification and approval for the sales team, the rule can be set and used whenever needed.
- Simplified steps – doing home-grown marketing can mean that you must enter the same information multiple times for multiple applications. With MaaS you can have a seamless, fully integrated toolset that minimizes duplicate entries and streamlines your processes.
- Full featured analytics – access some of the best analytics tools in the industry in order to determine the quality of web site traffic, conversion rates, search engine optimization, visitor demographics and more.
Fyoosion is the premier provider for marketing as a service software. By using industry best practices along with the newest technologies and fully integrated features Fyoosion is able to deliver high quality web sites that utilize very effective online marketing techniques including content delivery, email distribution lists, lead generation management, search engine optimization, social media management and more. Instead of creating your marketing plan from scratch, use the Fyoosion solutions to jump start your strategy and get the best results.
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