Best Practices for Conversion Centric Sites

Boosting conversion rates is the best method to improve marketing results.  Converting visitors to customers and converting inquiries to invoices is the way to achieve business goals.  The real challenge is staying focused on improving conversion rates and properly using the tools available to get the desired outcome.  With conversion centric sites marketing investments provide better return and more efficient operations.

Best Practices mean Better Results

There are certain best practices that should be a part of every conversion centric site management plan.  The following are some of the most effective practices:

·   Review Target Audience Profiles – on a regular basis review the information available for your ideal customer.  The data should include a look at your existing profile compared to actual customers plus a comparison of visitors and leads.  Because markets evolve and fluctuate it is important to set a routine schedule to review this information and update profiles accordingly.  This may include geographic information, income levels, buying habits, other common sites, and more.

·      Fine Tune SEO – the practice of search engine optimization (SEO) is not a one-time event.  Depending on your business and industry you may need to conduct optimization exercises weekly, bi-weekly, or monthly.  Refine and improve the keywords and phrases that are used by your target audience to locate your business.  Measure the results by checking search engine rankings, website traffic, and the quality of leads generated.

·   Address Abandonment and Bounce Rates – there are multiple reasons that a shopping cart could be abandoned or a visitor bounces to another website.  Analyze the reasons for these issues and identify ways to mitigate them.

·    Develop a Solid A/B Testing Process – each industry has certain key traits that will drive better conversion rates.  It is an important practice to test various solutions through A/B testing and quickly roll out the most effective pages.  A streamlined process should be in place to allow you to quickly test and then deploy updates to react quickly to market conditions.

·   Analyze Visitors versus Customers – through heat mapping and other tools, evaluate your website pages and understand what is working best to improve conversion rates, and what portions of the page need refinement or replacement.

·   Leverage Affiliates – through microsites and affiliate management your marketing can gain momentum with referrals and increased traffic.  A consistent customer acquisition retention centric practice will utilize affiliate marketing to boost your conversion rates.

·     Reputation Management – online reviews and referrals can be your best friend or worst enemy.  Carefully manage your business brand and reputation by tracking reviews, reviewing social media posts, and quickly responding to issues before they get out of control.

·   Multi-channel Marketing – take full advantage of all marketing channels to present a consistent and effective message.  This includes social media, email newsletters, blogs, website content, industry forums and even print media.  For example, do you include your business website and how to order information in printed media?  How do you know leads have used your printed materials when they visit your website to order?

·   Track Progress – make sure you clearly understand your current conversion rate along with other key metrics.  Then monitor the results as you implement new strategies and techniques.  Note what is working and what should be changed.

Is There an All-In-One Tool?

The Fyoosion solution is specifically designed to help businesses and marketers maintain best practices through a fully integrated application.  Through one interface you can leverage all of the marketing best practices, increase efficiency and improve accuracy.  Speed to market is accelerated through Fyoosion, helping your website to use best practices from conversion centric sites.