The influence of a neighborhood also applies for advertising

Years ago the military families that worked and lived in Germany and had to go back to the Netherlands because the base was closed down, were presented the opportunity to buy land in several Dutch towns and villages. There were several building plans of houses to choose from.

We bought a spot and had a house built on it. The same house is also on other locations in our village.

Meanwhile years have past. Friends of mine are trying to sell theirs. They can't get the price they want for it.

Why is that? Their neighbor has exactly the same house. But this neighbor's yard is full of junk, rubbish, car wrecks and weeds like nettles are growing meters high. In real estate the value of your house depends for a large part on the environment and your neighbors.

This, in my opinion also applies to the value of advertising. On a site where there are no well known scams openly promoted people will have much more confidence in clicking your ad and order something than on a site where your ad is surrounded by adverts of scams and questionable opportunities.

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